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W debuts as Europe seeks social media independence

Swiss technology and privacy expert Anna Zeiter is leading the development of W Social, a new European-built social media network designed as an alternative to X. The project aims to reduce reliance on US tech and strengthen European digital sovereignty.

W Social will require users to verify their identity and provide a photo to ensure genuine human accounts, tackling fake profiles and bot driven disinformation that critics link to existing platforms. Zeiter said the name W stands for ‘We’ as well as values and verification.

The platform’s infrastructure will be hosted in Europe under strict EU data protection laws, with decentralised storage and offices planned in Berlin and Paris. Early support comes from European political and tech figures, signalling interest beyond Silicon Valley.

W Social could launch a beta version as early as February, with broader public access planned by year-end. Backers hope the network will foster more positive dialogue and provide a European alternative to US based social media influence.

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India considers social media bans for children under 16

India is emerging as a potential test case for age-based social media restrictions as several states examine Australia-style bans on children’s access to platforms.

Goa and Andhra Pradesh are studying whether to prohibit social media use for those under 16, citing growing concerns over online safety and youth well-being. The debate has also reached the judiciary, with the Madras High Court urging the federal government to consider similar measures.

The proposals carry major implications for global technology companies, given that India’s internet population exceeds one billion users and continues to skew young.

Platforms such as Meta, Google and X rely heavily on India for long-term growth, advertising revenue and user expansion. Industry voices argue parental oversight is more effective than government bans, warning that restrictions could push minors towards unregulated digital spaces.

Australia’s under-16 ban, which entered force in late 2025, has already exposed enforcement difficulties, particularly around age verification and privacy risks. Determining users’ ages accurately remains challenging, while digital identity systems raise concerns about data security and surveillance.

Legal experts note that internet governance falls under India’s federal authority, limiting what individual states can enforce without central approval.

Although the data protection law of India includes safeguards for children, full implementation will extend through 2027, leaving policymakers to balance child protection, platform accountability and unintended consequences.

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Monnett highlights EU digital sovereignty in social media

Monnett is a European-built social media platform designed to give people control over their online feeds. Users can choose exactly what they see, prioritise friends’ posts, and opt out of surveillance-style recommendation systems that dominate other networks.

Unlike mainstream platforms, Monnett places privacy first, with no profiling or sale of user data, and private chats protected without being mined for advertising. The platform also avoids “AI slop” or generative AI content shaping people’s feeds, emphasising human-centred interaction.

Created and built in Luxembourg at the heart of Europe, Monnett’s design reflects a growing push for digital sovereignty in the European Union, where citizens, regulators and developers want more control over how their digital spaces are governed and how personal data is treated.

Core features include full customisation of your algorithm, no shadowbans, strong privacy safeguards, and a focus on genuine social connection. Monnett aims to win users who prefer meaningful online interaction over addictive feeds and opaque data practices.

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Australia’s social media ban raises concern for social media companies

Australia’s social media ban for under-16s is worrying social media companies. According to the country’s eSafety Commissioner, these companies fear a global trend of banning such apps. In Australia, regulators say major platforms reluctantly resisted the policy, fearing that similar rules could spread internationally.

In Australia, the ban has already led to the closure of 4.7 million child-linked accounts across platforms, including Instagram, TikTok and Snapchat. Authorities argue the measures are necessary to protect children from harmful algorithms and addictive design.

Social media companies operating in Australia, including Meta, say stronger safeguards are needed but oppose a blanket ban. Critics have warned about privacy risks, while regulators insist early data shows limited migration to alternative platforms.

Australia is now working with partners such as the UK to push tougher global standards on online child safety. In Australia, fines of up to A$49.5m may be imposed on companies failing to enforce the rules effectively.

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France accelerates rapid ban on social media for under-15s

French President Emmanuel Macron has called for an accelerated legislative process to introduce a nationwide ban on social media for children under 15 by September.

Speaking in a televised address, Macron said the proposal would move rapidly through parliament so that explicit rules are in place before the new school year begins.

Macron framed the initiative as a matter of child protection and digital sovereignty, arguing that foreign platforms or algorithmic incentives should not shape young people’s cognitive and emotional development.

He linked excessive social media use to manipulation, commercial exploitation and growing psychological harm among teenagers.

Data from France’s health watchdog show that almost half of teenagers spend between two and five hours a day on their smartphones, with the vast majority accessing social networks daily.

Regulators have associated such patterns with reduced self-esteem and increased exposure to content linked to self-harm, drug use and suicide, prompting legal action by families against major platforms.

The proposal from France follows similar debates in the UK and Australia, where age-based access restrictions have already been introduced.

The French government argues that decisive national action is necessary instead of waiting for a slower Europe-wide consensus, although Macron has reiterated support for a broader EU approach.

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Snapchat settles social media addiction lawsuit as landmark trial proceeds

Snapchat’s parent company has settled a social media addiction lawsuit in California just days before the first major trial examining platform harms was set to begin.

The agreement removes Snapchat from one of the three bellwether cases consolidating thousands of claims, while Meta, TikTok and YouTube remain defendants.

These lawsuits mark a legal shift away from debates over user content and towards scrutiny of platform design choices, including recommendation systems and engagement mechanics.

A US judge has already ruled that such features may be responsible for harm, opening the door to liability that section 230 protections may not cover.

Legal observers compare the proceedings to historic litigation against tobacco and opioid companies, warning of substantial damages and regulatory consequences.

A ruling against the remaining platforms could force changes in how social media products are designed, particularly in relation to minors and mental health risks.

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UK toy industry trends show promising market recovery amid social media challenges

UK toy industry trends show a recovering market, but face challenges from social media regulations for children.

After Australia introduced a ban on social media for under-16s, UK toy sellers are monitoring the possibility of similar policies.

The UK toy market is rebounding, with sales value rising 6 percent last year, the first growth since 2020. Despite cost-of-living pressures, families continue to prioritise spending on toys, especially during holidays like Christmas.

A major driver of UK toy industry trends is the growth of the ‘kidult’ market. Older children and adults now account for around 30 percent of toy sales and spend more on items such as Lego sets, collectable figurines, and pop-culture merchandise. That shift shows that the sector is no longer reliant solely on younger children.

Social media shapes UK toy industry trends, as platforms promote toys from films, games, music, and sports, with franchises like Pokémon and Minecraft driving consumer interest.

Potential social media restrictions could force the industry to adapt, relying more on in-store promotions, traditional media, or franchise collaborations. The sector must balance child-protection policies with its growing dependence on digital platforms to maintain growth.

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UK study tests social media restrictions on children’s mental health

A major UK research project will examine how restricting social media use affects children’s mental health, sleep, and social lives, as governments debate tougher rules for under-16s.

The trial involves around 4,000 pupils from 30 secondary schools in Bradford and represents one of the first large-scale experimental studies of its kind.

Participants aged 12 to 15 will either have their social media use monitored or restricted through a research app limiting access to major platforms to one hour per day and imposing a night-time curfew.

Messaging services such as WhatsApp will remain available instead of being restricted, reflecting their role in family communication.

Researchers from the University of Cambridge and the Bradford Centre for Health Data Science will assess changes in anxiety, depression, sleep patterns, bullying, and time spent with friends and family.

Entire year groups within each school will experience the same conditions to capture social effects across peer networks rather than isolated individuals.

The findings, expected in summer 2027, arrive as UK lawmakers consider proposals for a nationwide ban on social media use by under-16s.

Although independent from government policy debates, the study aims to provide evidence to inform decisions in the UK and other countries weighing similar restrictions.

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Labour MPs press Starmer to consider UK under-16s social media ban

Pressure is growing on Keir Starmer after more than 60 Labour MPs called for a UK ban on social media use for under-16s, arguing that children’s online safety requires firmer regulation instead of voluntary platform measures.

The signatories span Labour’s internal divides, including senior parliamentarians and former frontbenchers, signalling broad concern over the impact of social media on young people’s well-being, education and mental health.

Supporters of the proposal point to Australia’s recently implemented ban as a model worth following, suggesting that early evidence could guide UK policy development rather than prolonged inaction.

Starmer is understood to favour a cautious approach, preferring to assess the Australian experience before endorsing legislation, as peers prepare to vote on related measures in the coming days.

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Australia’s social media age limit prompts restrictions on millions of under-16 accounts

Major social media platforms restricted access to approximately 4.7 million accounts linked to children under 16 across Australia during early December, following the introduction of the national social media minimum age requirement.

Initial figures collected by eSafety indicate that platforms with high youth usage are already engaging in early compliance efforts.

Since the obligation took effect on 10 December, regulatory focus has shifted towards monitoring and enforcement instead of preparation, targeting services assessed as age-restricted.

Early data suggests meaningful steps are being taken, although authorities stress it remains too soon to determine whether platforms have achieved full compliance.

eSafety has emphasised continuous improvement in age-assurance accuracy, alongside the industry’s responsibility to prevent circumvention.

Reports indicate some under-16 accounts remain active, although early signals point towards reduced exposure and gradual behavioural change rather than immediate elimination.

Officials note that the broader impact of the minimum age policy will emerge over time, supported by a planned independent, longitudinal evaluation involving academic and youth mental health experts.

Data collection will continue to monitor compliance, platform migration trends and long-term safety outcomes for children and families in Australia.

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