Meta

Meta pursues two AI paths with internal tension

Meta’s AI strategy is facing internal friction, with CEO Mark Zuckerberg and Chief AI Scientist Yann LeCun taking sharply different paths toward the company’s future.

While Zuckerberg is doubling down on superintelligence, even launching a new division called Meta Superintelligence Labs, LeCun argues that even ‘cat-level’ intelligence remains a distant goal.

The new lab, led by Scale AI founder Alexandr Wang, marks Zuckerberg’s ambition to accelerate progress in large language models — a move triggered by disappointment in Meta’s recent Llama performance.

Reports suggest the models were tested with customised benchmarks to appear more capable than they were. That prompted frustration at the top, especially after Chinese firm DeepSeek built more advanced tools using Meta’s open-source Llama.

LeCun’s long-standing advocacy for open-source AI now appears at odds with the company’s shifting priorities. While he promotes openness for diversity and democratic access, Zuckerberg’s recent memo did not mention open-source principles.

Internally, executives have even discussed backing away from Llama and turning to closed models like those from OpenAI or Anthropic instead.

Meta is pursuing both visions — supporting LeCun’s research arm, FAIR, and investing in a new, more centralised superintelligence effort. The company has offered massive compensation packages to OpenAI researchers, with some reportedly offered up to $100 million.

Whether Meta continues balancing both philosophies or chooses one outright could determine the direction of its AI legacy.

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Meta’s AI chatbots are designed to initiate conversations and enhance user engagement

Meta is training AI-powered chatbots that can remember previous conversations, send personalised follow-up messages, and actively re-engage users without needing a prompt.

Internal documents show that the company aims to keep users interacting longer across platforms like Instagram and Facebook by making bots more proactive and human-like.

Under the project code-named ‘Omni’, contractors from the firm Alignerr are helping train these AI agents using detailed personality profiles and memory-based conversations.

These bots are developed through Meta’s AI Studio — a no-code platform launched in 2024 that lets users build customised digital personas, from chefs and designers to fictional characters. Only after a user initiates a conversation can a bot send one follow-up, and that too within a 14-day window.

Bots must match their assigned personality and reference earlier interactions, offering relevant and light-hearted responses while avoiding emotionally charged or sensitive topics unless the user brings them up. Meta says the feature is being tested and rolled out gradually.

The company hopes it will not only improve user retention but also serve as a response to what CEO Mark Zuckerberg calls the ‘loneliness epidemic’.

With revenue from generative AI tools projected to reach up to $3 billion in 2025, Meta’s focus on more prolonged and engaging chatbot interactions appears to be as strategic as social.

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Meta launches AI superintelligence lab to compete with rivals

Meta has launched a new division called Meta Superintelligence Labs to accelerate its AI ambitions and close the gap with rivals such as OpenAI and Google.

The lab will be led by Alexandr Wang, former CEO of Scale AI, following Meta’s $14.3 billion investment in the data-labeling company. Former GitHub CEO Nat Friedman and SSI co-founder Daniel Gross will also hold key roles in the initiative.

Mark Zuckerberg announced the new effort in an internal memo, stating that Meta is now focused on developing superintelligent AI systems capable of matching or even outperforming humans. He described this as the beginning of a new era and reaffirmed Meta’s commitment to leading the field.

The lab’s mission is to push AI to a point where it can solve complex tasks more effectively than current models.

To meet these goals, Meta has been aggressively recruiting AI researchers from top competitors. Reports suggest that OpenAI employees have been offered signing bonuses as high as $100 million to join Meta.

New hires include talent from Anthropic and Google, although Meta has reportedly avoided deeper recruitment from Anthropic due to concerns over culture fit.

Meta’s move comes in response to the lukewarm reception of its Llama 4 model and mounting pressure from more advanced AI products released by competitors.

The company hopes that by combining high-level leadership, fresh talent and massive investment, its new lab can deliver breakthrough results and reposition Meta as a serious contender in the race for AGI.

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Meta’s Facebook uses phone photos for AI if users allow it

Meta has introduced a new feature that allows Facebook to access and analyse users’ photos stored on their phones, provided they give explicit permission.

The move is part of a broader push to improve the company’s AI tools, especially after the underwhelming reception of its Llama 4 model. Users who opt in will be agreeing to Meta’s AI Terms of Service, which grants the platform the right to retain and use personal media for content suggestions.

The new feature, currently being tested in the US and Canada, is designed to offer Facebook users creative ideas for Stories by processing their photos and videos through cloud infrastructure.

When enabled, users may receive suggestions such as collages or travel highlights based on when and where images were captured, as well as who or what appears in them. However, participation is strictly optional and can be turned off at any time.

Facebook clarifies that the media analysed under the feature is not used to train AI models in the current test. Still, the system does upload selected media to Meta’s servers on an ongoing basis, raising privacy concerns.

The option to activate these suggestions can be found in the Facebook app’s settings, where users are asked whether they want camera roll data to inform sharing ideas.

Meta has been actively promoting its AI ambitions, with CEO Mark Zuckerberg pushing for the development of ‘superintelligence’. The company recently launched Meta Superintelligence Labs to lead these efforts.

Despite facing stiff competition from OpenAI, DeepSeek and Google, Meta appears determined to deepen its use of personal data to boost its AI capabilities.

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OpenAI leadership battles talent exodus

OpenAI is scrambling to retain its top researchers after Meta launched a bold recruitment drive. Chief Research Officer Mark Chen likened the situation to a break-in at home and reassured staff that leadership is actively addressing the issue.

Meta has reportedly offered signing bonuses of up to $100 million to entice senior OpenAI staff. Chen and CEO Sam Altman have responded by reviewing compensation packages and exploring creative retention incentives, assuring fairness in the process.

The recruitment push comes as Meta intensifies efforts in AI, investing heavily in its superintelligence lab and targeting experts from OpenAI, Google DeepMind, and Scale AI.

OpenAI has encouraged staff to resist pressure to make quick decisions, especially during its scheduled recharge week, emphasising the importance of the broader mission over short-term gains.

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Meta expands AI ambitions with more OpenAI hires

According to a report published by The Information on Sunday, Meta Platforms has hired four additional researchers from OpenAI.

The researchers—Shengjia Zhao, Jiahui Yu, Shuchao Bi, and Hongyu Ren—are set to join Meta’s AI team as part of a broader recruitment drive. All four were previously involved in AI development at OpenAI, the Microsoft-backed company behind ChatGPT and other generative models.

Earlier in the week, The Wall Street Journal reported that Meta had hired three more OpenAI researchers—Lucas Beyer, Alexander Kolesnikov and Xiaohua Zhai—based in the firm’s Zurich office.

The hires reflect Meta’s increased investment in advanced AI research, particularly in ‘superintelligence’, a term CEO Mark Zuckerberg has used to describe future AI capabilities.

Meta and OpenAI have not yet responded to requests for comment. Reuters noted that it could not independently verify the hiring details at the time of reporting.

With growing competition among tech giants in AI innovation, Meta’s continued talent acquisition suggests a clear intention to strengthen its internal capabilities through strategic hiring.

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Meta hires top OpenAI researcher for AI superintelligence push

Meta has reportedly hired AI researcher Trapit Bansal, who previously worked closely with OpenAI co-founder Ilya Sutskever on reinforcement learning and co-created the o1 reasoning model.

Bansal joins Meta’s ambitious superintelligence team, which is focused on further pushing AI reasoning capabilities.

Former Scale AI CEO Alexandr Wang leads the new team, brought in after Meta invested $14.3 billion in the AI data labelling company.

Alongside Bansal, several other notable figures have recently joined, including three OpenAI researchers from Zurich, a former Google DeepMind expert, Jack Rae, and a senior machine learning lead from Sesame AI.

Meta CEO Mark Zuckerberg is accelerating AI recruitment by negotiating with prominent names like former GitHub CEO Nat Friedman and Safe Superintelligence co-founder Daniel Gross.

Despite these aggressive efforts, OpenAI CEO Sam Altman revealed that even $100 million joining bonuses have failed to lure key staff away from his firm.

Zuckerberg has also explored acquiring startups such as Sutskever’s Safe SuperIntelligence and Perplexity AI, further highlighting Meta’s urgency in catching up in the generative AI race.

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Meta wins copyright case over AI training

Meta has won a copyright lawsuit brought by a group of authors who accused the company of using their books without permission to train its Llama generative AI.

A US federal judge in San Francisco ruled the AI training was ‘transformative’ enough to qualify as fair use under copyright law.

Judge Vince Chhabria noted, however, that future claims could be more successful. He warned that using copyrighted books to build tools capable of flooding the market with competing works may not always be protected by fair use, especially when such tools generate vast profits.

The case involved pirated copies of books, including Sarah Silverman’s memoir ‘The Bedwetter’ and Junot Diaz’s award-winning novel ‘The Brief Wondrous Life of Oscar Wao’. Meta defended its approach, stating that open-source AI drives innovation and relies on fair use as a key legal principle.

Chhabria clarified that the ruling does not confirm the legality of Meta’s actions, only that the plaintiffs made weak arguments. He suggested that more substantial evidence and legal framing might lead to a different outcome in future cases.

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WhatsApp launches AI feature to sum up all the unread messages

WhatsApp has introduced a new feature using Meta AI to help users manage unread messages more easily. Named ‘Message Summaries’, the tool provides quick overviews of missed messages in individual and group chats, assisting users to catch up without scrolling through long threads.

The summaries are generated using Meta’s Private Processing technology, which operates inside a Trusted Execution Environment. The secure cloud-based system ensures that neither Meta nor WhatsApp — nor anyone else in the conversation — can access your messages or the AI-generated summaries.

According to WhatsApp, Message Summaries are entirely private. No one else in the chat can see the summary created for you. If someone attempts to interfere with the secure system, operations will stop immediately, or the change will be exposed using a built-in transparency check.

Meta has designed the system around three principles: secure data handling during processing and transmission, strict enforcement of protections against tampering, and provable transparency to track any breach attempt.

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Oakley Meta HSTN smart glasses unveiled

Meta and Oakley have revealed the Oakley Meta HSTN, a new AI-powered smart glasses model explicitly designed for athletes and fitness fans. The glasses combine Meta’s advanced AI with Oakley’s signature sporty design, offering features tailored for high-performance settings.

The device is ideal for workouts and outdoor use and is equipped with a 3K ultra-HD camera, open-ear speakers, and IPX4 water resistance.

On-device Meta AI provides real-time coaching, hands-free information and eight hours of active battery life, while a compact charging case adds up to 48 more hours.

The glasses are set for pre-order from 11 July, with a limited-edition gold-accent version priced at 499 dollars. Standard versions will follow later in the summer, with availability expanding beyond North America, Europe and Australia to India and the UAE by year-end.

Sports stars like Kylian Mbappé and Patrick Mahomes are helping introduce the glasses, representing Meta’s move to integrate smart tech into athletic gear. The product marks a shift from lifestyle-focused eyewear to functional devices supporting sports performance.

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