Users gain new control with Instagram feed algorithm

Instagram has unveiled a new AI-powered feature called ‘Your Algorithm’, giving users control over the topics shown in their Reels feed. The tool analyses viewing history and allows users to indicate which subjects they want to see more or less of.

The feature displays a summary of each user’s top interests and allows typing in specific topics to fine-tune recommendations in real-time. Instagram plans to expand the tool beyond Reels to Explore and other areas of the app.

Launch started in the US, with a global rollout in English expected soon. The initiative comes amid growing calls for social media platforms to provide greater transparency over algorithmic content and avoid echo chambers.

By enabling users to adjust their feeds directly, Instagram aims to offer more personalised experiences while responding to regulatory pressures and societal concerns over harmful content.

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India expands job access with AI-powered worker platforms

India is reshaping support for its vast informal workforce through e-Shram, a national database built to connect millions of people to social security and better job prospects.

The database works together with the National Career Service portal, and both systems run on Microsoft Azure.

AI tools are now improving access to stable employment by offering skills analysis, resume generation and personalised career pathways.

The original aim of e-Shram was to create a reliable record of informal workers after the pandemic exposed major gaps in welfare coverage. Engineers had to build a platform capable of registering hundreds of millions of people while safeguarding sensitive data.

Azure’s scalable infrastructure allowed the system to process high transaction volumes and maintain strong security protocols. Support reached remote areas through a network of service centres, helped further by Bhashini, an AI language service offering real-time translation in 22 Indian languages.

More than 310 million workers are now registered and linked to programmes providing accident insurance, medical subsidies and housing assistance. The integration with NCS has opened paths to regulated work, often with health insurance or retirement savings.

Workers receive guidance on improving employability, while new features such as AI chatbots and location-focused job searches aim to help those in smaller cities gain equal access to opportunities.

India is using the combined platforms to plan future labour policies, manage skill development and support international mobility for trained workers.

Officials also hope the digital systems will reduce reliance on job brokers and strengthen safe recruitment, including abroad through links with the eMigrate portal.

The government has already presented the platforms to international partners and is preparing to offer them as digital public infrastructure for other countries seeking similar reforms.

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Adobe brings its leading creative tools straight into ChatGPT

Yesterday, Adobe opened a new chapter for digital creativity by introducing Photoshop, Adobe Express and Adobe Acrobat inside ChatGPT.

The integration gives 800 million weekly users direct access to trusted creative and productivity tools through a conversational interface. Adobe aims to make creative work easier for newcomers by linking its technology to simple written instructions.

Photoshop inside ChatGPT offers selective edits, tone adjustments and creative effects, while Adobe Express brings quick design templates and animation features to people who want polished content without switching between applications.

Acrobat adds powerful document controls, allowing users to organise, edit or redact PDFs inside the chat. Each action blends conversation with Adobe’s familiar toolsets, giving users either simple text-driven commands or fine control through intuitive sliders.

The launch reflects Adobe’s broader investment in agentic AI and its Model Context Protocol. Earlier releases such as Acrobat Studio and AI Assistants for Photoshop and Adobe Express signalled Adobe’s ambition to expand conversational creative experiences.

Adobe also plans to extend an upcoming Firefly AI Assistant across multiple apps to support faster movement from an idea to a finished design.

All three apps are now available to ChatGPT users on desktop, web and iOS, with Android support expanding soon. Adobe positions the integration as an entry point for new audiences who may later move into the full desktop versions for deeper control.

The company expects the partnership to widen access to creative expression by letting anyone edit images, produce designs or transform documents simply by describing what they want to achieve.

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EU advances ambitious gigafactory programme for AI leadership

The Council has agreed on a significant amendment to the EuroHPC Joint Undertaking regulation, aiming to establish AI gigafactories across Europe alongside a new quantum pillar.

The plan advances earlier efforts to build AI factories and redirects unused EU funds toward larger and more ambitious facilities. Up to five gigafactories are expected, supported through public and private partnerships that promise a stronger technological base for European research and industry.

AI gigafactories will combine high-performance computing, energy-efficient data centres and automated systems to give Europe world-class AI capacity. The regulation sets out firm rules for funding and procurement while protecting start-ups and scale-ups.

It also allows gigafactories to be spread across multiple countries, creating a flexible model that can strengthen European resilience, competitiveness and security instead of relying heavily on American or Chinese infrastructure.

An agreement that updates the governance of EuroHPC and introduces safeguards for participation from partners outside the EU. Quantum research and innovation activities will move from Horizon Europe to EuroHPC in order to consolidate work on critical technologies.

In a shift that aims to widen the impact of supercomputing and quantum infrastructure while supporting the development of essential skills for science and industry.

The next stage involves the European Parliament delivering its opinion on 17 December.

A final Council adoption will follow once legal and linguistic checks have been completed, marking a decisive step towards Europe’s new AI and quantum capability.

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Global network strengthens AI measurement and evaluation

Leaders around the world have committed to strengthening the scientific measurement and evaluation of AI following a recent meeting in San Diego.

Representatives from major economies agreed to intensify collaboration under the newly renamed International Network for Advanced AI Measurement, Evaluation and Science.

The UK has assumed the role of Network Coordinator, guiding efforts to create rigorous, globally recognised methods for assessing advanced AI systems.

A network that includes Australia, Canada, the EU, France, Japan, Kenya, the Republic of Korea, Singapore, the UK and the US, promoting shared understanding and consistent evaluation practices.

Since its formation in November 2024, the Network has fostered knowledge exchange to align countries on AI measurement and evaluation best practices. Boosting public trust in AI remains central, unlocking innovations, new jobs, and opportunities for businesses and innovators to expand.

The recent San Diego discussions coincided with NeurIPS, allowing government, academic and industry stakeholders to collaborate more deeply.

AI Minister Kanishka Narayan highlighted the importance of trust as a foundation for progress, while Adam Beaumont, Interim Director of the AI Security Institute, stressed the need for global approaches to testing advanced AI.

The Network aims to provide practical and rigorous evaluation tools to ensure the safe development and deployment of AI worldwide.

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Rising UK screen time sparks concerns for wellbeing

UK internet use has risen sharply, with adults spending over four and a half hours a day online in 2025, according to Ofcom’s latest Online Nation report.

Public sentiment has cooled, as fewer people now believe the internet is good for society, despite most still judging its benefits to outweigh the risks.

Children report complex online experiences, with many enjoying their digital time while also acknowledging adverse effects such as the so-called ‘brain rot’ linked to endless scrolling.

Significant portions of young people’s screen time occur late at night on major platforms, raising concerns about well-being.

New rules requiring age checks for UK pornography sites prompted a surge in VPN use as people attempted to bypass restrictions, although numbers have since declined.

Young users increasingly turn to online tools such as ASMR for relaxation, yet many also encounter toxic self-improvement content and body shaming.

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OpenAI launches Agentic AI Foundation with industry partners

The US AI company, OpenAI, has co-founded the Agentic AI Foundation (AAIF) under the Linux Foundation alongside Anthropic, Block, Google, Microsoft, AWS, Bloomberg, and Cloudflare.

A foundation that aims to provide neutral stewardship for open, interoperable agentic AI infrastructure as systems move from experimental prototypes into real-world applications.

The initiative includes the donation of OpenAI’s AGENTS.md, a lightweight Markdown file designed to provide agents with project-specific instructions and context.

Since its release in August 2025, AGENTS.md has been adopted by more than 60,000 open-source projects, ensuring consistent behaviour across diverse repositories and frameworks. Contributions from Anthropic and Block will include the Model Context Protocol and the goose project, respectively.

By establishing AAIF, the co-founders intend to prevent ecosystem fragmentation and foster safe, portable, and interoperable agentic AI systems.

The foundation provides a shared platform for development, governance, and extension of open standards, with oversight by the Linux Foundation to guarantee neutral, long-term stewardship.

OpenAI emphasises that the foundation will support developers, enterprises, and the wider open-source community, inviting contributors to help shape agentic AI standards.

The AAIF reflects a collaborative effort to advance agentic AI transparently and in the public interest while promoting innovation across tools and platforms.

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Deutsche Telekom partners with OpenAI to expand advanced AI services across Europe

OpenAI has formed a new partnership with Deutsche Telekom to deliver advanced AI capabilities to millions of people across Europe. The collaboration brings together Deutsche Telekom’s customer base and OpenAI’s research to expand the availability of practical AI tools.

The companies aim to introduce simple, multilingual and privacy-focused AI services starting in 2026, helping users communicate, learn and accomplish tasks more efficiently. Widespread familiarity with platforms such as ChatGPT is expected to support rapid uptake of these new offerings.

Deutsche Telekom will introduce ChatGPT Enterprise internally, giving staff secure access to tools that improve customer support and streamline workflows. The move aligns with the firm’s goal of modernising operations through intelligent automation.

Further integration of AI into network management and employee copilots will support the transition towards more autonomous, self-optimising systems. The partnership is expected to strengthen the availability and reliability of AI services throughout Europe.

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EIB survey shows EU firms lead in investment, innovation and green transition

European firms continue to invest actively despite a volatile global environment, demonstrating resilience, innovation, and commitment to sustainability, according to the European Investment Bank (EIB) Group’s 2025 Investment Survey.

Across the EU, companies are expanding capacity, adopting advanced digital technologies, and pursuing green investment to strengthen competitiveness.

Spanish firms, for example, are optimistic about their sector, prioritising capacity growth, using generative AI, and investing in energy efficiency and climate risk insurance.

Digital transformation is accelerating across the continent. Austrian and Finnish firms stand out for their extensive adoption of generative AI and multiple advanced digital tools, while Belgian companies excel in integrating digital technologies alongside green initiatives.

Czech firms devote a larger share of investment to capacity expansion and innovation, with high engagement in international trade and strategic use of digital solutions. These trends are highlighted in country-level EIB reports and reflect broader European patterns.

The green transition remains central to corporate strategies. Many firms actively reduce emissions, improve energy efficiency, and view sustainability as a business opportunity rather than a regulatory burden.

In Belgium, investments in energy efficiency and waste reduction are among the highest in the EU, while nearly all Finnish companies report taking measures to reduce greenhouse gases.

Across Europe, firms increasingly combine environmental action with innovation to maintain competitiveness and resilience.

Challenges persist, including skills shortages, uncertainty, high energy costs, and regulatory complexity. Despite these obstacles, European businesses continue to innovate, expand, and embrace international trade.

EIB surveys show that firms are leveraging technology and green investments not only to navigate economic uncertainty but also to position themselves for long-term growth and strategic advantage in a changing global landscape.

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Microsoft commits $17.5 billion to AI in India

The US tech giant, Microsoft, has announced its largest investment in Asia, committing US$17.5 billion to India over four years to expand cloud and AI infrastructure, workforce skilling, and operations nationwide.

An announcement that follows the US$3 billion investment earlier in 2025 and aims to support India’s ambition to become a global AI leader.

The investment focuses on three pillars: hyperscale infrastructure, sovereign-ready solutions, and workforce development. A new hyperscale data centre in Hyderabad, set to go live by mid-2026, will become Microsoft’s largest in India.

Expansion of existing data centres in Chennai, Hyderabad and Pune will improve resilience and low-latency performance for enterprises, startups, and public sector organisations.

Microsoft will integrate AI into national platforms, including e-Shram and the National Career Service, benefiting over 310 million informal workers. AI-enabled features include multilingual access, predictive analytics, automated résumé creation, and personalised pathways toward formal employment.

Skilling initiatives will be doubled to reach 20 million Indians by 2030, building an AI-ready workforce that can shape the country’s digital future.

Sovereign Public and Private Cloud solutions will provide secure, compliant environments for Indian organisations, supporting both connected and disconnected operations.

Microsoft 365 Copilot will process data entirely within India by the end of 2025, enhancing governance, compliance, and performance across regulated sectors. These initiatives aim to position India as a global AI hub powered by scale, skilling, and digital sovereignty.

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