Turkey invests $30 billion in high-tech, Erdogan confirmed

Turkey is set to launch a $5 billion package to boost annual electric vehicle (EV) production to one million cars. President Tayyip Erdogan announced that the country has paved the way for investments from major EV producers, including a $1 billion production plant by China’s BYD. The initiative aims to establish Turkey as a significant player in the EV market.

In addition to the EV sector, Erdogan revealed plans for a $5 billion investment to build a semiconductor chip factory. This effort is part of a broader strategy to enhance Turkey’s capabilities in high-tech manufacturing. The government also aims to become a regional hub for battery production, with a goal of building an 80 gigawatt-hour capacity by 2030, backed by a $4.5 billion incentive package.

Further support will be provided for renewable energy sectors. Erdogan announced $2.5 billion in grants for solar cell facilities with a capacity of up to 15 gigawatts. Another $1.7 billion has been allocated for manufacturing critical components in the wind energy sector. These initiatives are part of Turkey’s plan to diversify its energy sources and reduce reliance on imports.

Erdogan expects these incentives to attract at least $20 billion in private sector investments. The government will be unveiling further details of these high-tech incentives soon, as it continues to position Turkey as a leading player in various advanced technology industries.

Apple delays AI features for iOS and iPadOS

Apple’s upcoming AI features will be released later than initially expected, missing the launch of the new iPhone and iPad software updates. The AI features, called Apple Intelligence, are set to roll out by October, a few weeks after the scheduled release of iOS 18 and iPadOS 18 in September. These new features will first be available to developers for testing with the beta versions of iOS 18.1 and iPadOS 18.1.

In June, Apple highlighted its commitment to AI with new device enhancements, aiming to boost declining sales. Apple Intelligence is designed to generate text, images, and other content on demand. It will be compatible with the iPhone 15 Pro, iPhone 15 Pro Max, and devices with the M1 chip and later. The MacOS Sequoia update will allow iPhone screens to be mirrored on Mac computers for interaction.

Why does it matter?

The delay follows Apple’s decision in June to postpone the launch of three AI features due to the EU regulations. The rules mandate that Apple ensures compatibility with rival products and services.

The tech giant continues to push its AI initiatives despite the challenges posed by international regulations as it seeks to remain competitive in the evolving AI field.

Trade between Russia and China adapts to sanctions

The rise in digital assets is helping Russia and China overcome payment difficulties caused by sanctions. Qifa, a digital platform established in 2013, has shifted its focus from importing Chinese goods to facilitating bilateral trade. As sanctions complicate direct bank settlements, Qifa has turned to digital currencies and cryptocurrencies to speed up transactions.

Payments between the two countries face delays of one to three months due to increased compliance checks from Chinese banks. Many banks are cautious of secondary US sanctions, leading to bottlenecks and the need for alternative methods like small regional banks. Digital currencies like tether now play a crucial role in easing these issues, allowing for quicker settlements.

Russia’s legislation is adapting to the use of digital financial assets for cross-border payments. This includes considering a bill to legalise all cryptocurrencies for foreign trade. These changes aim to bypass traditional banking systems and avoid long payment delays, providing a more efficient solution for businesses.

Qifa is set to list on the Moscow Exchange and is expanding its operations to Kazakhstan and other former Soviet countries. Western sanctions continue to affect trade, especially concerning dual-use goods that could support Russia’s military. However, companies like Qifa are finding innovative ways to maintain and grow their business despite these challenges.

WTO Joint Initiative on e-commerce close to finalising negotiations

The co-conveners of the Joint Initiative (JI) on e-commerce – Australia, Japan and Singapore – have published a stabilised text of an “Agreement on Electronic Commerce“. The publication represents a significant milestone, and comes after almost seven years of discussions and negotiations.


The text proposes rules on a range of substantive issues, including:

  • Openness and electronic commerce, which includes commitments on customs duties on electronic transmissions; open government data; and access to and use of the internet for electronic commerce.
  • Trust and electronic commerce, which covers online consumer protection;
    unsolicited commercial electronic messages (spam); personal data protection; and cybersecurity.
  • Telecommunications, which presents a revised version of the Telecommunications Reference Paper
  • Cross-cutting topics related to transparency, cooperation, and development.
  • Exceptions, including for security, prudential reasons, data protection, and preferences for indigenous peoples.

The current draft text has been published by the co-conveners on behalf of 82 out of 91 JI members. Some countries, notably Brazil, Colombia, El Salvador, Guatemala, Indonesia, Paraguay, Separate Customs Territory of Taiwan, Penghu, Kinmen and Matsu, Türkiye and United States are still undertaking domestic consultations on the text.  

Why this is important

The regulation of e-commerce and digital trade has taken place so far within preferential trade agreements (PTAs), celebrated bilaterally or plurilateraly among countries. Nevertheless, there is no specific agreeemnt on this issue in the context of the WTO.

An e-commerce agreement would be an important step towards promoting global harmonisation of norms. Although the participation of LDCs and of some regions, such as the Caribbean, is still limited, the JI counts on the participation of a significant number of WTO members, which account for approximately 90% of global trade. While topics under ‘enabling electronic commerce’ carry special importance to development, consumer protection and privacy help to put individuals at the center of the digital economy.

In addition, the text of the “Agreement on Electronic Commerce” enshrines a commitment not to impose customs duties on electronic transmissions (to be reassessed after five years). Currently, a moratorium on customs duties on electronic transmissions is in place among all WTO members, exempting  digital products, such as online films, music, and software from tariffs (customs duties) as they cross borders. Nevertheless, this WTO-wide moratorium is likely to expire at the next WTO Ministerial Meeting. The inclusion of a moratorium in the e-commerce agreement means that the status quo – the non-application of custom duties – would continue to be the rule among most WTO members, regarless of the expiration of the wider moratorium.

Finally, the agreement also presents extensive provisions aiming to cater to the specific needs of developing countries and LDCs. Nevertheless, there are doubts with regards to whether these provisions would be fit for purpose, since most of them are formulated in a ‘best effort’ language, and they do not follow the model of the Trade Facilitation Agreement (TFA), which links implementation with the existing capacity, and with “mandatory” technical assistance.  

What is missing

The JI officially began negotiations with an ambitious agenda, which included enabling issues, customs duties and market access, as well as a wide range of digital policy issues, such as data flows, localisation, access to the source code, and cybersecurity.  

Negotiations on some of the most ‘digital’ issues, such as data flows and source code, halted when the United States decided to withdraw its support for these areas in order to preserve domestic policy space. Although data flows are the lifeblood of the digital economy, it seems unlikely that rules on this issue will be harmonised on a multilateral basis anytime soon. The co-conveners simply state that “participants recognise that some issues of importance to digital trade have not been addressed in this text. Participants will discuss the inclusion of these issues in future negotiations”.

The mechanism to include a future agreement on e-commerce in the WTO legal architecture is also an open issue.  The members of another Joint Initiative on Investment Facilitation for Development (IFD) have not managed to secure the inclusion of the agreed text under Article 4 of the Marrakesh Agreement, which deal with WTO Plurilateral Agreements. Such an inclusion requires a hard-to-achieve consensus among WTO Members, given the explicit opposition by some countries. This raises questions on the path forward towards the incorporation of the outcomes of other JIs, including on e-commerce. 

The negotiations at WTO JI will continue pending endorsement by several countries. According to the United States, “the current text falls short and more work is needed, including with respect to the essential security exception”.

Some progress in snail-pace e-commerce negotiations at WTO

On 26 July 2024, Australia, Japan, and Singapore, representing the Joint Statement Initiative (JSI) on Electronic Commerce, announced a stabilised text of the Agreement on Electronic Commerce.

The negotiations at WTO will continue pending endorsement by several countries, including the United States.

The current text of the Agreement underscores the critical role of global electronic commerce in fostering inclusive trade and development, highlighting the WTO’s essential function in promoting open, transparent, and non-discriminatory regulatory environments.

The Agreement on Electronic Commerce promises substantial benefits for consumers and businesses engaged in digital trade, particularly micro, small, and medium-sized enterprises (MSMEs).

A key aspect of the agreement is its support for developing and least-developed country members, addressing their specific needs through implementation periods, technical assistance, and capacity-building support.

Recognising the evolving nature of digital technology, the statement acknowledges that certain issues remain unaddressed and will be considered in future negotiations.

The co-convenors encouraged all WTO members to support and join the initiative, committing to sustained engagement and outreach to expand participation and ensure shared benefits in the global digital economy.

Full text of the Agreement.

Huawei’s rise challenges Apple’s position in Chinese market

Apple’s market share in China declined by two percentage points in the second quarter of 2024, dropping from 16% to 14%, according to data from market research firm Canalys. The drop highlights the challenges Apple faces in its third-largest market as it battles intensifying competition from rivals like Huawei.

Huawei saw a 41% year-on-year increase in smartphone shipments during the quarter, driven by the launch of its Pura 70 series. This surge has propelled Huawei back into the high-end smartphone segment, despite facing US sanctions that have restricted its access to global chip supplies. Huawei’s market share in China is projected to reach 19% in 2024, making it the top vendor.

Overall, China’s smartphone shipments rose by 10% in the quarter, with Vivo leading at 19% market share, followed by Oppo, Honor, and Huawei. Apple’s market share drop resulted in its ranking falling from third to sixth place. To combat the decline, Apple has ramped up its discounting efforts, offering significant price cuts on select iPhone models.

Despite being deemed a national security threat by American officials, Huawei’s sales have rebounded, demonstrating resilience in the face of U.S. restrictions. Analysts predict Huawei’s strong performance will continue, challenging Apple’s position in the Chinese market.

EU and Singapore finalise digital trade deal

The European Union and Singapore have finalised a digital trade agreement to facilitate cross-border data flows and establish global rules for digital trade. This new deal, which enhances the existing EU-Singapore free trade agreement from 2019, includes provisions for e-signatures, consumer protection, and limits on spam. It also addresses data access and transfer concerns, particularly regarding technology mandates from countries like China.

The agreement is expected to reduce business costs and boost services trade, benefiting both parties. Singapore, a major player in the EU’s services trade, saw its digital services trade reach 43 billion euros ($47 billion) in 2022. For the EU, this deal aligns with its goal to set global standards for digital trade, particularly in the Asia-Pacific region. The EU already has similar agreements with Britain, Chile, New Zealand, and Japan and is negotiating with South Korea.

The agreement, which must be ratified by Singapore, the EU’s national governments, and the European Parliament, reflects the growing importance of digitally delivered services, which have been rising at an average annual rate of 8.1% globally.

AI-driven marketing helps Coca-Cola beat quarterly expectations

Coca-Cola is harnessing AI and digital innovations to boost sales and product volumes, even in the face of price hikes. In the second quarter, revenue rose 3% to $12.4 billion, exceeding analyst expectations. CEO James Quincey highlighted the company’s use of AI in enhancing marketing and pricing strategies, which has helped retain customers despite financial pressures.

Studio X, Coca-Cola’s digital ecosystem, played a crucial role in this success. It enabled the creation of targeted content and real-time measurement of its impact. A collaboration with Marvel, featuring limited-edition graphics and QR codes, provided unique augmented reality experiences, driving volume and value share for Classic Coca-Cola.

The company is also piloting an AI-based tool for optimising price packs across channels. This tool personalises messages to retailers, suggesting items based on previous orders and market data (SKU: Stock Keeping Unit). Early results show a 30% increase in purchases of recommended SKUs, boosting sales for both retailers and Coca-Cola.

Despite challenges in the consumer landscape, Coca-Cola remains optimistic. The company plans to counter a decline in away-from-home sales by offering more food and beverage combos. With an improved outlook for organic revenue growth, Coca-Cola is confident in its strategy and future prospects.

Ferrari extends crypto payment option to Europe

Ferrari announced on Wednesday that it will expand its cryptocurrency payment option for luxury sports cars to its European dealers starting at the end of this month. The Italian automaker introduced this payment method in the United States last year to cater to its wealthy clientele’s requests.

The company plans to extend this scheme to other international markets by the end of 2024, where cryptocurrencies are legally accepted. While many major companies have avoided cryptocurrencies due to their volatility, Ferrari’s move aims to meet its customers’ evolving needs.

In the US, Ferrari partnered with BitPay to facilitate bitcoin, ether, and USDC transactions, converting crypto payments into traditional currency to shield dealers from price fluctuations. Ferrari has not disclosed whether it will use the same payment processors in Europe or other regions.

FTC investigates AI-powered pricing practices

The US Federal Trade Commission (FTC) announced a probe into eight companies using AI-powered ‘surveillance service pricing’ to evaluate its impact on privacy, competition, and consumer protection. The companies under scrutiny include Mastercard, JPMorgan Chase, Revionics, Bloomreach, Task Software, PROS, Accenture, and McKinsey & Co. These firms use AI to adjust pricing based on consumer behaviour, location, and personal data, potentially leading to different prices for different customers.

The FTC’s investigation aims to uncover the types of surveillance pricing services developed by these companies and their current applications. The agency seeks to understand how these AI-driven pricing models affect consumer pricing and whether they exploit personal data to charge higher prices. FTC Chair Lina M. Khan emphasised the risks to privacy and the potential exploitation of personal data in her statement, highlighting the need for transparency in how businesses use consumer information.

This inquiry reflects growing concerns about using AI and other technologies to set personalised prices based on detailed consumer data. The FTC’s actions aim to shed light on these practices and ensure consumer protection in an increasingly data-driven market.