Content Policy

Tilly Norwood creator accelerates AI-first entertainment push

The AI talent studio behind synthetic actress Tilly Norwood is preparing to expand what it calls the ‘Tilly-verse’, moving into a new phase of AI-first entertainment built around multiple digital characters.

Xicoia, founded by Particle6 and Tilly creator Eline van der Velden, is recruiting for 9 roles spanning writing, production, growth, and AI development, including a junior comedy writer, a social media manager, and a senior ‘AI wizard-in-chief’.

The UK-based studio says the hires will support Tilly’s planned 2026 expansion into on-screen appearances and direct fan interaction, alongside the introduction of new AI characters designed to coexist within the same fictional universe.

Van der Velden argues the project creates jobs rather than replacing them, positioning the studio as a response to anxieties around AI in entertainment and rejecting claims that Tilly is meant to displace human performers.

Industry concerns persist, however, with actors’ representatives disputing whether synthetic creations can be considered performers at all and warning that protecting human artists’ names, images, and likenesses remains critical as AI adoption accelerates.

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EU gains stronger ad oversight after TikTok agreement

Regulators in the EU have accepted binding commitments from TikTok aimed at improving advertising transparency under the Digital Services Act.

An agreement that follows months of scrutiny and addresses concerns raised in the Commission’s preliminary findings earlier in the year.

TikTok will now provide complete versions of advertisements exactly as they appear in user feeds, along with associated URLs, targeting criteria and aggregated demographic data.

Researchers will gain clearer insight into how advertisers reach users, rather than relying on partial or delayed information. The platform has also agreed to refresh its advertising repository within 24 hours.

Further improvements include new search functions and filters that make it easier for the public, civil society and regulators to examine advertising content.

These changes are intended to support efforts to detect scams, identify harmful products and analyse coordinated influence operations, especially around elections.

TikTok must implement its commitments to the EU within deadlines ranging from two to twelve months, depending on each measure.

The Commission will closely monitor compliance while continuing broader investigations into algorithmic design, protection of minors, data access and risks connected to elections and civic discourse.

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Australia introduces new codes to protect children online

Australian regulators have released new guidance ahead of the introduction of industry codes designed to protect children from exposure to harmful online material.

The Age Restricted Material Codes will apply to a wide range of online services, including app stores, social platforms, equipment providers, pornography sites and generative AI services, with the first tranche beginning on 27 December.

The rules require search engines to blur image results involving pornography or extreme violence to reduce accidental exposure among young users.

Search services must also redirect people seeking information related to suicide, self-harm or eating disorders to professional mental health support instead of allowing harmful spirals to unfold.

eSafety argues that many children unintentionally encounter disturbing material at very young ages, often through search results that act as gateways rather than deliberate choices.

The guidance emphasises that adults will still be able to access unblurred material by clicking through, and there is no requirement for Australians to log in or identify themselves before searching.

eSafety maintains that the priority lies in shielding children from images and videos they cannot cognitively process or forget once they have seen them.

These codes will operate alongside existing standards that tackle unlawful content and will complement new minimum age requirements for social media, which are set to begin in mid-December.

Authorities in Australia consider the reforms essential for reducing preventable harm and guiding vulnerable users towards appropriate support services.

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EU targets X for breaking the Digital Services Act

European regulators have imposed a fine of one hundred and twenty million euros on X after ruling that the platform breached transparency rules under the Digital Services Act.

The Commission concluded that the company misled users with its blue checkmark system, restricted research access and operated an inadequate advertising repository.

Officials found that paid verification on X encouraged users to believe their accounts had been authenticated when, in fact, no meaningful checks were conducted.

EU regulators argued that such practices increased exposure to scams and impersonation fraud, rather than supporting trust in online communication.

The Commission also stated that the platform’s advertising repository lacked essential information and created barriers that prevented researchers and civil society from examining potential threats.

European authorities judged that X failed to offer legitimate access to public data for eligible researchers. Terms of service blocked independent data collection, including scraping, while the company’s internal processes created further obstacles.

Regulators believe such restrictions frustrate efforts to study misinformation, influence campaigns and other systemic risks within the EU.

X must now outline the steps it will take to end the blue checkmark infringement within sixty working days and deliver a wider action plan on data access and advertising transparency within ninety days.

Failure to comply could lead to further penalties as the Commission continues its broader investigation into information manipulation and illegal content across the platform.

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Meta moves investment from metaverse to AI smart glasses

Meta is redirecting part of its metaverse spending towards AI-powered glasses and wearables, aiming to capitalise on the growing interest in these devices. The shift comes after years of substantial investment in virtual reality, which has yet to convince investors of its long-term potential fully.

Reports indicate that Meta plans to reduce its metaverse budget by up to 30 percent, a move that lifted its share price by more than 3.4 percent. The company stated it has no broader changes planned, while offering no clarification on whether the adjustment will lead to job cuts.

The latest AI glasses, launched in September, received strong early feedback for features such as an in-lens display that can describe scenes and translate text. Their debut has intensified competition, with several industry players, including firms in China, racing to develop smart glasses and wearable technology.

Meta continues to face scepticism surrounding the metaverse, despite investing heavily in VR headsets and its Horizon Worlds platform. Interest in AI has surged, prompting the company to place a greater focus on large AI models, including those integrated into WhatsApp, and on producing more advanced smart devices.

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Taiwan blocks Chinese app RedNote after surge in online scams

Authorities in Taiwan will block the Chinese social media and shopping app RedNote for a year following a surge in online scams linked to the platform. Officials report that more than 1,700 fraud cases have been linked to the app since last year, resulting in losses exceeding NT$247 million.

Regulators report that the company failed to meet required data-security standards and did not respond to requests for a plan to strengthen cybersecurity.

Internet providers have been instructed to restrict access, affecting several million users who now see a security warning message when opening the app.

Concerns over Beijing’s online influence and the spread of disinformation have added pressure on Taiwanese authorities to tighten oversight of Chinese platforms.

RedNote’s operators are also facing scrutiny in mainland China, where regulators have criticised the company over what they labelled ‘negative’ content.

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Waterstones open to selling AI-generated books, but only with clear labelling

Waterstones CEO James Daunt has stated that the company is willing to stock books created using AI, provided the works are transparently labelled, and there is genuine customer demand.

In an interview on the BBC’s Big Boss podcast, Daunt stressed that Waterstones currently avoids placing AI-generated books on shelves and that his instinct as a bookseller is to ‘recoil’ from such titles. However, he emphasised that the decision ultimately rests with readers.

Daunt described the wider surge in AI-generated content as largely unsuitable for bookshops, saying most such works are not of a type Waterstones would typically sell. The publishing industry continues to debate the implications of generative AI, particularly around threats to authors’ livelihoods and the use of copyrighted works to train large language models.

A recent University of Cambridge survey found that more than half of published authors fear being replaced by AI, and two-thirds believe their writing has been used without permission to train models.

Despite these concerns, some writers are adopting AI tools for research or editing, while AI-generated novels and full-length works are beginning to emerge.

Daunt noted that Waterstones would consider carrying such titles if readers show interest, while making clear that the chain would always label AI-authored works to avoid misleading consumers. He added that readers tend to value the human connection with authors, suggesting that AI books are unlikely to be prominently featured in stores.

Daunt has led Waterstones since 2011, reshaping the chain by decentralising decision-making and removing the longstanding practice of publishers paying for prominent in-store placement. He also currently heads Barnes & Noble in the United States.

With both chains now profitable, Daunt acknowledged that a future share flotation is increasingly likely. However, no decision has been taken on whether London or New York would host any potential IPO.

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Ireland and Australia deepen cooperation on online safety

Ireland’s online safety regulator has agreed a new partnership with Australia’s eSafety Commissioner to strengthen global approaches to digital harm. The Memorandum of Understanding (MoU) reinforces shared ambitions to improve online protection for children and adults.

The Irish and Australian plan to exchange data, expertise and methodological insights to advance safer digital platforms. Officials describe the arrangement as a way to enhance oversight of systems used to minimise harmful content and promote responsible design.

Leaders from both organisations emphasised the need for accountability across the tech sector. Their comments highlighted efforts to ensure that platforms embed user protection into their product architecture, rather than relying solely on reactive enforcement.

The MoU also opens avenues for collaborative policy development and joint work on education programs. Officials expect a deeper alignment around age assurance technologies and emerging regulatory challenges as online risks continue to evolve.

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Google drives health innovation through new EU AI initiative

At the European Health Summit in Brussels, Google presented new research suggesting that AI could help Europe overcome rising healthcare pressures.

The report, prepared by Implement Consulting Group for Google, argues that scientific productivity is improving again, rather than continuing a long period of stagnation. Early results already show shorter waiting times in emergency departments, offering practitioners more space to focus on patient needs.

Momentum at the Summit increased as Google announced new support for AI adoption in frontline care.

Five million dollars from Google.org will fund Bayes Impact to launch an EU-wide initiative known as ‘Impulse Healthcare’. The programme will allow nurses, doctors and administrators to design and test their own AI tools through an open-source platform.

By placing development in the hands of practitioners, the project aims to expand ideas that help staff reclaim valuable time during periods of growing demand.

Successful tools developed at a local level will be scaled across the EU, providing a path to more efficient workflows and enhanced patient care.

Google views these efforts as part of a broader push to rebuild capacity in Europe’s health systems.

AI-assisted solutions may reduce administrative burdens, support strained workforces and guide decisions through faster, data-driven insights, strengthening everyday clinical practice.

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Porn site fined £1m for ignoring UK child safety age checks

A UK pornographic website has been fined £1m by Ofcom for failing to comply with mandatory age verification under the Online Safety Act. The company, AVS Group Ltd, did not respond to repeated contact from the regulator, prompting an additional £50,000 penalty.

The Act requires websites hosting adult content to implement ‘highly effective age assurance’ to prevent children from accessing explicit material. Ofcom has ordered the company to comply within 72 hours or face further daily fines.

Other tech platforms are also under scrutiny, with one unnamed major social media company undergoing compliance checks. Regulators warn that non-compliance will result in formal action, highlighting the growing enforcement of child safety online.

Critics argue the law must be tougher to ensure real protection, particularly for minors and women online. While age checks have reduced UK traffic to some sites, loopholes like VPNs remain a concern, and regulators are pushing for stricter adherence.

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