Content Policy Archives | Page 57 of 206 | Digital Watch Observatory

OpenAI introduces IndQA to test AI on Indian languages and culture

The US R&D company, OpenAI, has introduced IndQA, a new benchmark designed to test how well AI systems understand and reason across Indian languages and cultural contexts. The benchmark covers 2,278 questions in 12 languages and 10 cultural domains, from literature and food to law and spirituality.

Developed with input from 261 Indian experts, IndQA evaluates AI models through rubric-based grading that assesses accuracy, cultural understanding, and reasoning depth. Questions were created to challenge leading OpenAI models, including GPT-4o and GPT-5, ensuring space for future improvement.

India was chosen as the first region for the initiative, reflecting its linguistic diversity and its position as ChatGPT’s second-largest market.

OpenAI aims to expand the approach globally, using IndQA as a model for building culturally aware benchmarks that help measure real progress in multilingual AI performance.

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Amazon brings Alexa+ to its Music app for conversational music discovery

Amazon has launched Alexa+ within the Amazon Music app, introducing a new era of AI-powered music discovery. The updated experience allows users to engage in natural conversations about songs, artists and genres, making music searches feel more like chatting with a knowledgeable friend.

Early Access users on iOS and Android can now explore the feature, which has already tripled user engagement compared with the original Alexa. Listeners can uncover artist influences, trace song origins, and generate playlists through dynamic, dialogue-based AI interactions.

Alexa+ creates contextually rich recommendations based on moods, activities, or cultural styles, enabling highly personalised playlists that evolve in real-time. Users can request specific vibes, such as upbeat 2010s hits or relaxed Sunday tunes, all crafted through natural language.

Amazon said Alexa+ is redefining how people connect with music by merging conversational AI with deep cultural knowledge. A full rollout is expected following the Early Access phase, with broader availability to Prime and non-Prime users.

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Microsoft deal signals pay-per-use path for AI access to People Inc. content

People Inc. has joined Microsoft’s publisher content marketplace in a pay-per-use deal that compensates media for AI access. Copilot will be the first buyer, while People Inc. continues to block most AI crawlers via Cloudflare to force paid licensing.

People Inc., formerly Dotdash Meredith, said Microsoft’s marketplace lets AI firms pay ‘à la carte’ for specific content. The agreement differs from its earlier OpenAI pact, which the company described as more ‘all-you-can-eat’, but the priority remains ‘respected and paid for’ use.

Executives disclosed a sharp fall in Google search referrals: from 54% of traffic two years ago to 24% last quarter, citing AI Overviews. Leadership argues that crawler identification and paid access should become the norm as AI sits between publishers and audiences.

Blocking non-paying bots has ‘brought almost everyone to the table’, People Inc. said, signalling more licences to come. Such an approach by Microsoft is framed as a model for compensating rights-holders while enabling AI tools to use high-quality, authorised material.

IAC reported People Inc. digital revenue up 9% to $269m, with performance marketing and licensing up 38% and 24% respectively. The publisher also acquired Feedfeed, expanding its food vertical reach while pursuing additional AI content partnerships.

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Streaming giants face new Australian content rules

Australia is moving to ensure that global streaming giants contribute to its creative industry by introducing a law that will require them to invest in local productions. Under the new rules, platforms such as Netflix, Disney+, and Amazon Prime, which have more than one million Australian subscribers, must allocate at least 10% of their local spending, or 7.5% of their revenue, to Australian-made content.

The legislation, to be introduced in Parliament this week, will apply to drama, documentaries, arts, and educational programming.

Arts Minister Tony Burke said the move would guarantee that Australian stories continue to be told in the age of streaming. While traditional broadcasters already face content quotas, no such rules previously applied to streaming platforms.

‘This obligation will ensure that those stories, our stories, continue to be made,’ Burke said, adding that the policy also aims to safeguard local acting and production jobs.

The plan, delayed initially due to trade concerns with the United States, is now back on track, thanks to improved diplomatic relations. Industry bodies such as the Australian Writers Guild and Screen Producers Australia have welcomed the move, describing it as vital for sustaining the country’s cultural identity and creative workforce.

The reform comes at a challenging time for the sector, as investment in locally made films and television dramas dropped by nearly 30% in the 2023–24 financial year, according to Screen Australia. By encouraging streamers to invest in Australian storytelling, the government aims to reverse this decline and strengthen the nation’s screen industry for the future.

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Facebook update lets admins make private groups public safely

Meta has introduced a new Facebook update allowing group administrators to change their private groups to public while keeping members’ privacy protected. The company said the feature gives admins more flexibility to grow their communities without exposing existing private content.

All posts, comments, and reactions shared before the change will remain visible only to previous members, admins, and moderators. The member list will also stay private. Once converted, any new posts will be visible to everyone, including non-Facebook users, which helps discussions reach a broader audience.

Admins have three days to review and cancel the conversion before it becomes permanent. Members will be notified when a group changes its status, and a globe icon will appear when posting in public groups as a reminder of visibility settings.

Groups can be switched back to private at any time, restoring member-only access.

Meta said the feature supports community growth and deeper engagement while maintaining privacy safeguards. Group admins can also utilise anonymous or nickname-based participation options, providing users with greater control over their engagement in public discussions.

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Study finds AI summaries can flatten understanding compared with reading sources

AI summaries can speed learning, but an extensive study finds they often blunt depth and recall. More than 10,000 participants used chatbots or traditional web search to learn assigned topics. Those relying on chatbot digests showed shallower knowledge and offered fewer concrete facts afterwards.

Researchers from Wharton and New Mexico State conducted seven experiments across various tasks, including gardening, health, and scam awareness. Some groups saw the same facts, either as an AI digest or as source links. Advice written after AI use was shorter, less factual, and more similar across users.

Follow-up raters judged AI-derived advice as less informative and less trustworthy. Participants who used AI also reported spending less time with sources. Lower effort during synthesis reduces the mental work that cements understanding.

Findings land amid broader concerns about summary reliability. A BBC-led investigation recently found that major chatbots frequently misrepresented news content in their responses. The evidence suggests that to serves as support for critical reading, rather than a substitute for it.

The practical takeaway for learners and teachers is straightforward. Use AI to scaffold questions, outline queries, and compare viewpoints. Build lasting understanding by reading multiple sources, checking citations, and writing your own synthesis before asking a model to refine it.

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UK teachers rethink assignments as AI reshapes classroom practice

Nearly eight in ten UK secondary teachers say AI has forced a rethink of how assignments are set, a British Council survey finds. Many now design tasks either to deter AI use or to harness it constructively in lessons. Findings reflect rapid cultural and technological shifts across schools.

Approaches are splitting along two paths. Over a third of designers create AI-resistant tasks, while nearly six in ten purposefully integrate AI tools. Younger staff are most likely to adapt; yet, strong majorities across all age groups report changes to their practices.

Perceived impacts remain mixed. Six in ten worry about their communication skills, with some citing narrower vocabulary and weaker writing and comprehension skills. Similar shares report improvements in listening, pronunciation, and confidence, suggesting benefits for speech-focused learning.

Language norms are evolving with digital culture. Most UK teachers now look up slang and online expressions, from ‘rizz’ to ‘delulu’ to ‘six, seven’. Staff are adapting lesson design while seeking guidance and training that keeps pace with students’ online lives.

Long-term views diverge. Some believe AI could lift outcomes, while others remain unconvinced and prefer guardrails to limit misuse. British Council leaders say support should focus on practical classroom integration, teacher development, and clear standards that strike a balance between innovation and academic integrity.

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Mustafa Suleyman warns against building seemingly conscious AI

Mustafa Suleyman, CEO of Microsoft AI, argues that AI should be built for people, not to replace them. Growing belief in chatbot consciousness risks campaigns for AI rights and a needless struggle over personhood that distracts from human welfare.

Debates over true consciousness miss the urgent issue of convincing imitation. Seemingly conscious AI may speak fluently, recall interactions, claim experiences, and set goals that appear to exhibit agency. Capabilities are close, and the social effects will be real regardless of metaphysics.

People already form attachments to chatbots and seek meaning in conversations. Reports of dependency and talk of ‘AI psychosis‘ show persuasive systems can nudge vulnerable users. Extending moral status to uncertainty, Suleyman argues, would amplify delusions and dilute existing rights.

Norms and design principles are needed across the industry. Products should include engineered interruptions that break the illusion, clear statements of nonhuman status, and guardrails for responsible ‘personalities’. Microsoft AI is exploring approaches that promote offline connection and healthy use.

A positive vision keeps AI empowering without faking inner life. Companions should organise tasks, aid learning, and support collaboration while remaining transparently artificial. The focus remains on safeguarding humans, animals, and the natural world, not on granting rights to persuasive simulations.

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Unexpected language emerges as best for AI prompting

A new joint study by the University of Maryland and Microsoft has found that Polish is the most effective language for prompting AI, outperforming 25 others, including English, French, and Chinese.

The researchers tested leading AI models, including OpenAI, Google Gemini, Qwen, Llama, and DeepSeek, by providing identical prompts in 26 languages. Polish achieved an average accuracy of 88 percent, securing first place. English, often seen as the natural choice for AI interaction, came only sixth.

According to the study, Polish proved to be the most precise in issuing commands to AI, despite the fact that far less Polish-language data exists for model training. The Polish Patent Office noted that while humans find the language difficult, AI systems appear to handle it with remarkable ease.

Other high-performing languages included French, Italian, and Spanish, with Chinese ranking among the lowest. The finding challenges the widespread assumption that English dominates AI communication and could reshape future research on multilingual model optimisation.

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Perplexity launches AI-powered patent search to make innovation intelligence accessible

The US software company, Perplexity, has unveiled Perplexity Patents, the first AI-powered patent research agent designed to democratise access to intellectual property intelligence. The new tool allows anyone to explore patents using natural language instead of complex keyword syntax.

Traditional patent research has long relied on rigid search systems that demand specialist knowledge and expensive software.

Perplexity Patents instead offers conversational interaction, enabling users to ask questions such as ‘Are there any patents on AI for language learning?’ or ‘Key quantum computing patents since 2024?’.

The system automatically identifies relevant patents, provides inline viewing, and maintains context across multiple questions.

Powered by Perplexity’s large-scale search infrastructure, the platform uses agentic reasoning to break down complex queries, perform multi-step searches, and return comprehensive results supported by extensive patent documentation.

Its semantic understanding also captures related concepts that traditional tools often miss, linking terms such as ‘fitness trackers’, ‘activity bands’, and ‘health monitoring wearables’.

Beyond patent databases, Perplexity Patents can also draw from academic papers, open-source code, and other publicly available data, revealing the entire landscape of technological innovation. The service launches today in beta, free for all users, with extra features for Pro and Max subscribers.

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