Artificial intelligence

Google hit with $3.5 billion EU fine

The European Commission fined Google nearly $3.5 billion after ruling that the company had abused its dominance in digital advertising. Regulators found that Google unfairly preferred its ad exchange, AdX, in its publisher ad server and ad-buying tools, which violated EU antitrust rules.

Officials ordered Google to end these practices within 60 days and to address what they described as ‘inherent conflicts of interest’ across the adtech supply chain. Teresa Ribera, the Commission’s executive vice president, said the case showed the need to ensure that digital markets serve the public fairly, warning that more potent remedies would follow if Google failed to comply.

Google announced it would appeal, arguing that its advertising services remain competitive and that businesses have more alternatives than ever. The fine marks the EU’s second-largest competition penalty, following a record $5 billion action against Google in 2018.

The ruling drew criticism from US President Donald Trump, who accused Europe of unfairly targeting American tech firms and threatened retaliatory measures.

Trump hosted a dinner with industry executives, including Google CEO Sundar Pichai and co-founder Sergey Brin, where he won praise for his policies on AI.

Meanwhile, Google secured partial relief in a separate antitrust case in the United States when a judge declined to impose sweeping remedies such as forcing the sale of Chrome or Android.

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New ChatGPT feature enables multi-threaded chats

The US AI firm OpenAI has introduced a new ChatGPT feature that allows users to branch conversations into separate threads and explore different tones, styles, or directions without altering the original chat.

The update, rolled out on 5 September, is available to anyone logged into ChatGPT through the web version.

The branching tool lets users copy a conversation from a chosen point and continue in a new thread while preserving the earlier exchange.

Marketing teams, for example, could test formal, informal, or humorous versions of advertising content within parallel chats, avoiding the need to overwrite or restart a conversation.

OpenAI described the update as a response to user requests for greater flexibility. Many users had previously noted that a linear dialogue structure limited efficiency by forcing them to compare and copy content repeatedly.

Early reactions online have compared the new tool to Git, which enables software developers to branch and merge code.

The feature has been welcomed by ChatGPT users who are experimenting with brainstorming, project analysis, or layered problem-solving. Analysts suggest it also reduces cognitive load by allowing users to test multiple scenarios more naturally.

Alongside the update, OpenAI is working on other projects, including a new AI-powered jobs platform to connect workers and companies more effectively.

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Anthropic settles $1.5 billion copyright case with authors

The AI startup, Anthropic, has agreed to pay $1.5 billion to settle a copyright lawsuit accusing the company of using pirated books to train its Claude AI chatbot.

The proposed deal, one of the largest of its kind, comes after a group of authors claimed the startup deliberately downloaded unlicensed copies of around 500,000 works.

According to reports, Anthropic will pay about $3,000 per book and add interest while agreeing to destroy datasets containing the material. A California judge will review the settlement terms on 8 September before finalising them.

Lawyers for the plaintiffs described the outcome as a landmark, warning that using pirated websites for AI training is unlawful.

The case reflects mounting legal pressure on the AI industry, with companies such as OpenAI and Microsoft also facing copyright disputes. The settlement followed a June ruling in which a judge said using the books to train Claude was ‘transformative’ and qualified as fair use.

Anthropic said the deal resolves legacy claims while affirming its commitment to safe AI development.

Despite the legal challenges, Anthropic continues to grow rapidly. Earlier in August, the company secured $13 billion in funding for a valuation of $183 billion, underlining its rise as one of the fastest-growing players in the global technology sector.

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Mistral secures €1.3B ASML investment amid $14B valuation

ASML has reportedly become the top shareholder in French AI company Mistral after investing €1.3 billion. The deal forms part of a wider €2 billion funding round that values Mistral at $14 billion, marking a significant milestone for the Paris-based startup.

The Dutch chip-making equipment giant will also gain a board seat at Mistral, with Bank of America advising on the investment. The move is seen as a step towards reinforcing European technological sovereignty by reducing reliance on American and Chinese AI systems.

The partnership could help Mistral expand its generative AI tools and open-source platforms while enhancing ASML’s ability to integrate data analytics into its operations.

Industry analysts suggest the collaboration will unite two European technology leaders at a critical moment in the global race for AI dominance.

Founded by Timothée Lacroix, Guillaume Lample, and Arthur Mensch, Mistral has quickly become one of Europe’s most valuable AI startups.

The company, backed by investors including Microsoft, Databricks, and General Catalyst, develops open-source generative AI models that directly compete with those produced by OpenAI.

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Google avoids breakup as court ruling fuels AI Mode expansion

A US district judge has declined to order a breakup of Google, softening the blow of a 2024 ruling that found the company had illegally monopolised online search.

The decision means Google can press ahead with its shift from a search engine into an answer engine, powered by generative AI.

Google’s AI Mode replaces traditional blue links with direct responses to queries, echoing the style of ChatGPT. While the feature is optional for now, it could become the default.

That alarms publishers, who depend on search traffic for advertising revenue. Studies suggest chatbots reduce referral clicks by more than 90 percent, leaving many sites at risk of collapse.

Google is also experimenting with inserting ads into AI Mode, though it remains unclear how much revenue will flow to content creators. Websites can block their data from being scraped, but doing so would also remove them from Google search entirely.

Despite these concerns, Google argues that competition from ChatGPT, Perplexity, and other AI tools shows that new rivals are reshaping the search landscape.

The judge even cited the emergence of generative AI as a factor that altered the case against Google, underlining how the rise of AI has become central to the future of the internet.

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Quantum era promises new breakthroughs in security and sensing

Quantum technology has moved from academic circles into public debate, with applications already shaping industries and daily life.

For decades, quantum mechanics has powered tools like semiconductors, GPS and fibre optics, a foundation often described as Quantum 1.0. The UN has declared 2025 the International Year of Quantum Science and Technology to mark its impact.

Researchers are now advancing Quantum 2.0, which manipulates atoms, ions and photons to exploit superposition and entanglement. Emerging tools include quantum encryption systems, distributed atomic clocks to secure networks against GPS failures, and sensing devices with unprecedented precision.

Experts warn that disruptions to satellite navigation could cost billions, but quantum clocks may keep economies and critical infrastructure synchronised. With quantum computing and AI developing in parallel, future breakthroughs could transform medicine, energy, and security.

Achieving this vision will require global collaboration across governments, academia and industry to scale up technologies, ensure supply chain resilience and secure international standards.

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Australia moves to block AI nudify apps

Australia has announced plans to curb AI tools that generate nude images and enable online stalking. The government said it would introduce new legislation requiring tech companies to block apps designed to abuse and humiliate people.

Communications Minister Anika Wells said such AI tools are fuelling sextortion scams and putting children at risk. So-called ‘nudify’ apps, which digitally strip clothing from images, have spread quickly online.

A Save the Children survey found one in five young people in Spain had been targeted by deepfake nudes, showing how widespread the abuse has become.

Canberra pledged to use every available measure to restrict access, while ensuring that legitimate AI services are not harmed. Australia has already passed strict laws banning under-16s from social media, with the new measures set to build on its reputation as a leader in online safety.

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Nigeria sets sights on top 50 AI-ready nations

Nigeria has pledged to become one of the top 50 AI-ready nations, according to presidential adviser Hadiza Usman. Speaking in Abuja at a colloquium on AI policy, she said the country needs strong leadership, investment, and partnerships to meet its goals.

She stressed that policies must address Nigeria’s unique challenges and not simply replicate foreign models. The government will offer collaboration opportunities with local institutions and international partners.

The Nigerian Deposit Insurance Commission reinforced its support, noting that technology should secure depositors without restricting innovators.

Private sector voices said AI could transform healthcare, agriculture, and public services if policies are designed with inclusion and trust in mind.

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OpenAI boss, Sam Altman, fuels debate over dead internet theory

Sam Altman, chief executive of OpenAI, has suggested that the so-called ‘dead internet theory’ may hold some truth. The idea, long dismissed as a conspiracy theory, claims much of the online world is now dominated by computer-generated content rather than real people.

Altman noted on X that he had not previously taken the theory seriously but believed there were now many accounts run by large language models.

His remark drew criticism from users who argued that OpenAI itself had helped create the problem by releasing ChatGPT in 2022, which triggered a surge of automated content.

The spread of AI systems has intensified debate over whether online spaces are increasingly filled with artificially generated voices.

Some observers also linked Altman’s comments to his work on World Network, formerly Worldcoin, a project launched in 2019 to verify human identity online through biometric scans. That initiative has been promoted as a potential safeguard against the growing influence of AI-driven systems.

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Google Cloud study shows AI agents driving global business growth

A new Google Cloud study indicates that more than half of global enterprises are already using AI agents, with many reporting consistent revenue growth and faster return on investment.

The research, based on a survey of 3,466 executives across 24 countries, suggests agentic AI is moving from trial projects to large-scale deployment.

The findings by Google Cloud reveal that 52% of executives said their organisations actively use AI agents, while 39% reported launching more than ten. A group of early adopters, representing 13% of respondents, have gone further by dedicating at least half of their future AI budgets to agentic AI.

These companies are embedding agents across operations and are more likely to report returns in customer service, marketing, cybersecurity and software development.

The report also highlights how industries are tailoring adoption. Financial services focus on fraud detection, retail uses agents for quality control, and telecom operators apply them for network automation.

Regional variations are notable: European companies prioritise tech support, Latin American firms lean on marketing, while Asia-Pacific enterprises emphasise customer service.

Although enthusiasm is strong, challenges remain. Executives cited data privacy, security and integration with existing systems as key concerns.

Google Cloud executives said that early adopters are not only automating tasks but also reshaping business processes, with 2025 expected to mark a shift towards embedding AI intelligence directly into operations.

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