Digital identities

Instagram considers new app for Reels

Instagram is considering launching a separate app for its Reels feature, which focuses on short-form videos, according to remarks made by Instagram chief Adam Mosseri this week. The potential move is seen as an effort to capitalise on the uncertain future of TikTok in the US, aiming to offer a similar video-scrolling experience. Meta, the parent company of Instagram, has yet to comment on the report.

This comes just months after Meta introduced a new video-editing app, Edits, in January, which appears to target users of CapCut, a popular video editor owned by TikTok’s parent company, ByteDance. Meta’s previous attempt to launch a standalone video-sharing app, Lasso, in 2018 failed to gain traction and was eventually discontinued.

By exploring a dedicated app for Reels, Instagram hopes to strengthen its position in the competitive short-form video market, where TikTok currently dominates.

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UK students increase use of AI for academic work

British universities have been urged to reassess their assessment methods after new research revealed a significant rise in students using genAI for their projects. A survey of 1,000 undergraduates found that 88% of students used AI tools like ChatGPT for assessments in 2025, up from 53% last year. Overall, 92% of students now use some form of AI, marking a substantial shift in academic behaviours in just a year.

The report, by the Higher Education Policy Institute and Kortext, highlights how AI is being used for tasks such as summarising articles, explaining concepts, and suggesting research ideas. While AI can enhance the quality of work and save time, some students admitted to directly including AI-generated content in their assignments, raising concerns about academic misconduct.

The research also found that concerns over AI’s potential impact on academic integrity vary across demographics. Women, wealthier students, and those studying STEM subjects were more likely to embrace AI, while others expressed fears about getting caught or receiving biased results. Despite these concerns, students generally feel that universities are addressing the issue of academic integrity, with many believing their institutions have clear policies on AI use.

Experts argue that universities need to adapt quickly to the changing landscape, with some suggesting that AI should be integrated into teaching rather than being seen solely as a threat to academic integrity. As AI tools become an essential part of education, institutions must find a balance between leveraging the technology and maintaining academic standards.

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Italy demands 12.5 million euros from X over tax probe

Italy is demanding 12.5 million euros ($13 million) from Elon Musk’s social network X following a tax probe linked to a broader investigation into Meta. The case, which focuses on value-added tax (VAT) claims for the years 2016 to 2022, is significant as it raises questions about how social networks provide access to their services. Italian tax authorities argue that user registrations on platforms like X, Facebook, and Instagram should be considered taxable transactions, as they involve the exchange of personal data for a membership account.

This case could have major implications for the tech sector in Europe, potentially altering the way business models are structured in the 27-nation European Union, as VAT is a harmonised EU tax. Although the claim of 12.5 million euros is a small amount for X, the outcome of this case could influence future tax policies across the region. Both X and Meta must respond to the tax authority’s observations by late March or early April, with the option to either accept the charges or challenge them in court.

The investigation also comes at a sensitive time, as US President Donald Trump has criticised digital taxes in countries like Italy that target US tech firms. Musk, who has strong ties with Italian Prime Minister Giorgia Meloni, is also keen to expand his Starlink business in the country. If no agreement is reached, Italy’s Revenue Agency may pursue a lengthy judicial review, which could take up to 10 years to resolve.

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AI transforms fashion

London-based model Alexsandrah Gondora is now utilising an AI replica of herself for photo shoots, allowing designers and retailers to book her digital double without the need for her physical presence. This innovative approach not only saves time but also cuts down the costs traditionally associated with high-budget campaigns.

While this technology opens up endless creative possibilities, it has also sparked concerns among industry professionals. Critics fear that the widespread use of AI-generated images could eventually displace traditional models, not just in the UK, but globally. Replacing make-up artists, photographers, and even promote a homogenised standard of beauty.

Gondora, however, remains optimistic about the change, emphasising that she retains control over her digital likeness and benefits from the new model. The rise of such digital innovations is prompting calls for new regulations to ensure that models are fairly compensated and their rights protected in this evolving field.

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Bluesky teams up with IWF to tackle harmful content

Bluesky, the rapidly growing decentralised social media platform, has partnered with the UK-based Internet Watch Foundation (IWF) to combat the spread of child sexual abuse material (CSAM). As part of the collaboration, Bluesky will gain access to the IWF’s tools, which include a list of websites containing CSAM and a catalogue of digital fingerprints, or ‘hashes,’ that identify abusive images. This partnership aims to reduce the risk of users encountering illegal content while helping to keep the platform safe from such material.

Bluesky’s head of trust and safety, Aaron Rodericks, welcomed the partnership as a significant step in protecting users from harmful content. With the platform’s rapid growth—reaching over 30 million users by the end of last month—the move comes at a crucial time. In November, Bluesky announced plans to expand its moderation team to address the rise in harmful material following the influx of new users.

The partnership also highlights the growing concern over online child sexual abuse material. The IWF reported record levels of harmful content last year, with over 291,000 web pages removed from the internet. The foundation’s CEO, Derek Ray-Hill, stressed the urgency of tackling the crisis, calling for a collective effort from governments, tech companies, and society.

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Australia slaps A$1 million fine on Telegram

Australia’s eSafety Commission has fined messaging platform Telegram A$1 million ($640,000) for failing to respond promptly to questions regarding measures it took to prevent child abuse and extremist content. The Commission had asked social media platforms, including Telegram, to provide details on their efforts to combat harmful content. Telegram missed the May 2024 deadline, submitting its response in October, which led to the fine.

eSafety Commissioner Julie Inman Grant emphasised the importance of timely transparency and adherence to Australian law. Telegram, however, disagreed with the penalty, stating that it had fully responded to the questions, and plans to appeal the fine, which it claims was solely due to the delay in response time.

The fine comes amid increasing global scrutiny of Telegram, with growing concerns over its use by extremists. Australia’s spy agency recently noted that a significant portion of counter-terrorism cases involved youth, highlighting the increasing risk posed by online extremist content. If Telegram does not comply with the penalty, the eSafety Commission could pursue further legal action.

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Content creators fear financial risks amid TikTok ban talks

For many creators, TikTok has become more than just a platform for viral trends—it’s their livelihood. Beauty content creator Leila Nikea left her job as a make-up artist three years ago to focus solely on TikTok, tripling her income and even buying her first home.

Yet, uncertainty surrounding TikTok’s future has left her anxious, especially after the recent threat of a US ban over national security concerns. Although the ban was briefly implemented and then postponed, ongoing scrutiny has made creators like Leila fear for their financial stability.

Musicians Howard and George, known as The Whiskey Brothers, share similar concerns. After nearly two decades performing as a wedding band, TikTok finally gave them a platform to reach new audiences with their original music.

Their growing following led to their first official gig under their new name. However, the prospect of future bans has cast a shadow over their plans, making them question the long-term sustainability of their careers on TikTok.

Veteran tech influencer Safwan Ahmedmia, better known as SuperSaf, has already faced the consequences of a TikTok ban when India blocked the app in 2020, costing him thousands of followers. Now, he spreads his content across multiple platforms, advising fellow creators to do the same.

As debates over TikTok’s data privacy and security continue worldwide, creators are increasingly aware of the fragility of their digital careers. While many remain committed to their passions, the platform’s instability serves as a stark reminder of the risks tied to relying on a single app for income.

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Sanas raises millions to transform call centre communication

AI start-up Sanas has raised $65 million in a new funding round, valuing the company at over $500 million. The firm, founded in 2020, uses artificial intelligence to modify call centre workers’ accents in real time, aiming to reduce discrimination and improve communication. Its software preserves the speaker’s emotions and identity while adjusting phonetic patterns instantly.

The company was inspired by a call centre worker’s struggle with accent bias, leading its founders to develop a solution that enhances clarity without replacing human connection. Despite concerns that such technology may homogenise voices rather than promote acceptance of diverse accents, Sanas insists its mission is to break barriers and reduce discrimination.

With an annual revenue of $21 million and a growing client base across healthcare, logistics, and manufacturing, Sanas is rapidly expanding. The company plans to develop new AI-driven speech technologies, increase its global presence, and open an office in the Philippines, a major hub for call centres.

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AI’s rapid rise sparks innovation and concern

AI has transformed everyday life, powering everything from social media recommendations to medical breakthroughs. As major tech companies and governments compete to lead in AI development, concerns about ethics, bias, and environmental impact are growing.

AI systems, while capable of learning and processing vast amounts of data, lack human reasoning and empathy. Generative AI, which creates text, images, and music, has raised questions about misinformation, copyright issues, and job displacement.

AI’s influence is particularly evident in the workplace, education, and creative industries. Some experts fear it could worsen financial inequality, with automation threatening millions of jobs.

Writers, musicians, and artists have criticised AI developers for using their work without consent. Meanwhile, AI-generated misinformation has caused controversy, with major companies halting or revising their AI features after errors.

The technology also presents security risks, with deepfakes and algorithmic biases prompting urgent discussions about regulation.

Governments worldwide are introducing policies to manage AI’s risks while encouraging innovation. The European Union has imposed strict controls on AI in sensitive sectors with the AI Act, while China enforces rules ensuring compliance with censorship laws.

The United Kingdom and the United States have formed AI Safety Institutes to evaluate risks, though concerns remain over AI’s environmental impact. The rise of large data centres, which consume vast amounts of energy and water, has sparked debates about sustainability.

Despite these challenges, AI continues to advance, shaping the future in ways that are still unfolding.

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New app replaces paper hospital passports for better accessibility

A new app designed by patients is replacing paper hospital passports to make hospital visits more convenient. Currently in use at Derriford Hospital in Plymouth, UK, the app stores key medical details, including allergies, medications, phobias, and emergency contacts, allowing staff to access critical information quickly.

Jessica, who helped develop the app, highlighted its ease of use, saying it eliminates the need to carry a booklet and makes sharing information with medical staff much simpler.

With nearly 700 users already, there are plans to expand the app to other hospitals in south-west England, and NHS England has expressed interest in its wider rollout.

Consultant Saoirse Read noted that digitalisation ensures staff can still access patient details even if their phone is left at home. The app has been particularly beneficial for neurodivergent patients, helping staff tailor care to individual needs.

By understanding factors such as pain responses and phobias, hospital teams can create personalised care plans, making the experience less stressful for patients.

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