ChatGPT starts limited advertising rollout in the US
A limited US rollout introduces ChatGPT ads outside AI-generated responses.
OpenAI has begun rolling out advertising inside ChatGPT, marking a shift for a service that has largely operated without traditional ads since its launch in 2022.
OpenAI said it is testing ads for logged-in Free and Go users in the United States, while paid tiers remain ad-free. The company said the test aims to fund broader access to advanced AI tools.
Ads appear outside ChatGPT responses and are clearly labelled as sponsored content, with no influence on answers. Placement is based on broad topics, with restrictions around sensitive areas such as health or politics.
Free users can opt out of ads by upgrading to a paid plan or by accepting fewer daily free messages in exchange for an ad-free experience. Users who allow ads can also opt out of ad personalisation, prevent past chats from being used for ad selection, and delete all ad-related history and data.
The rollout follows months of speculation after screenshots suggested that ads appeared in ChatGPT responses, which OpenAI described as suggestions. Rivals, including Anthropic, have contrasted their approach, promoting Claude as free from in-chat advertising.
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