ChatGPT begins limited ads test in the US
User privacy remains questionable with ChatGPT ads rollout.
OpenAI has begun testing advertisements inside ChatGPT for some adult users in the US, marking a major shift for the widely used AI service.
The ads appear only on Free and Go tiers in the US, while paid plans remain ad free. OpenAI says responses are unaffected, though critics warn commercial messaging could blur boundaries over time in the US.
Ads are selected based on conversation topics and prior interactions, prompting concern among privacy advocates in the US. OpenAI says advertisers receive only aggregated data and cannot view conversations.
Industry analysts say the move reflects growing pressure to monetise costly AI infrastructure in the US. Regulators and researchers continue to debate whether advertising can coexist with trust in AI systems.
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