Mobily is leveraging AI to revolutionise the telecommunications industry, particularly in the Middle East. By aligning with Saudi Arabia’s Vision 2030, Mobily is using AI to drive growth and innovation. The company’s AI-driven solutions improve network efficiency, enhance customer experience, and boost business agility, positioning Mobily as a leader in the region’s telecom sector.
Through predictive maintenance, Mobily ensures network reliability, while AI-powered customer service chatbots and analytics platforms optimise performance and provide personalised services to meet the growing demands of digital consumers. Mobily also places a strong emphasis on enhancing the customer experience through AI. The company uses AI to offer personalised support, analyse customer data to deliver tailored recommendations, anticipate needs, and provide proactive service. AI-powered tools like chatbots and virtual assistants streamline customer service, resulting in faster response times and improved satisfaction.
Additionally, Mobily ensures its use of AI adheres to strict ethical standards, prioritising data privacy, transparency, and fairness. With robust encryption, user consent practices, and bias mitigation strategies, Mobily safeguards customer information while building trust through ethical AI use.
Mobily also focuses on building and developing AI talent. The company collaborates with universities to create internship programs and invests in continuous learning initiatives for its employees, fostering a culture of innovation and ensuring that the organisation stays ahead in AI advancements. Furthermore, Mobily emphasises cross-departmental collaboration to integrate AI effectively across marketing, operations, and other business units.
AI is currently a hot topic in the K-Pop community, as several top groups, including Seventeen, have begun using the technology to create music videos and write lyrics. Seventeen, one of the most successful K-Pop acts, has incorporated AI-generated scenes in their latest single, ‘Maestro,’ and experimented with AI in songwriting. Band member Woozi expressed a desire to develop alongside technology rather than resist it.
The use of AI has divided fans. Some, like super fan Ashley Peralta, appreciate AI’s ability to help artists overcome creative blocks but worry it might disconnect fans from the artists’ authentic emotions. Podcaster Chelsea Toledo shares similar concerns, fearing AI-generated lyrics might dilute Seventeen’s reputation as a self-producing group known for their personal touch in songwriting and choreography.
Industry professionals, such as producer Chris Nairn, recognise South Korea’s progressive approach to music production. While he acknowledges AI’s potential, he doubts its ability to match top-tier songwriting’s innovation and uniqueness. Music journalist Arpita Adhya points out the immense pressure on K-Pop artists to produce frequent content, which may drive the adoption of AI.
The EU has long sought to position itself as a leading player on the global innovation scene. A fresh initiative from the European Commission – the New European Innovation Agenda – outlines 25 actions that contribute to achieving this goal.
The proposed actions relate to: mobilising funding for scale-ups; enabling innovation through experimentation spaces (such as regulatory sandboxes and innovation test beds) and public procurement; accelerating and strengthening innovation in European innovation ecosystems (through initiatives such as supporting the creation of regional innovation valleys and launching the AI-based platform Innospace to serve as a one-stop shop for innovation players); fostering, attracting, and retaining tech talent; and improving policymaking tools.
