The US is introducing a landmark federal law aimed at curbing the spread of non-consensual explicit deepfake images, following mounting public outrage.
President Donald Trump is expected to sign the Take It Down Act, which will criminalise the sharing of explicit images, whether real or AI-generated, without consent. The law will also require tech platforms to remove such content within 48 hours of notification, instead of leaving the matter to patchy state laws.
The legislation is one of the first at the federal level to directly tackle the misuse of AI-generated content. It builds on earlier laws that protected children but had left adults vulnerable due to inconsistent state regulations.
The bill received rare bipartisan support in Congress and was backed by over 100 organisations, including tech giants like Meta, TikTok and Google. First Lady Melania Trump also supported the act, hosting a teenage victim of deepfake harassment during the president’s address to Congress.
The act was prompted in part by incidents like that of Elliston Berry, a Texas high school student targeted by a classmate who used AI to alter her social media image into a nude photo. Similar cases involving teen girls across the country highlighted the urgency for action.
Tech companies had already started offering tools to remove explicit images, but the lack of consistent enforcement allowed harmful content to persist on less cooperative platforms.
Supporters of the law argue it sends a strong societal message instead of allowing the exploitation to continue unchallenged.
Advocates like Imran Ahmed and Ilana Beller emphasised that while no law is a perfect solution, this one forces platforms to take real responsibility and offers victims some much-needed protection and peace of mind.
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