French President, Emmanuel Macron, visited Sydney to discuss regional and bilateral co-operation on issues including trade, to climate change and security with Australian Prime Minister, Malcolm Turnbull. They jointly issued a common ‘vision statement on the Australian-French relationship’, expressing shared economic values and commitment to work together to resist protectionism, uphold the rules of the global trading system and support sustainable development.  They also agreed to work toward the swift launch of the negotiation of an Australia-EU Free Trade Agreement, which is currently pending, awaiting the completion of some EU internal procedures.

A top US clothing company reported that it has been punished on Alibaba’s Tmall because the company refused to sign an exclusive contract with Alibaba, instead participating in a promotion with JD.com. The company’s sales were expected to rise, but instead they fell by 10 to 20%. Under conditions of anonymity, the representative of the clothing company said that advertising banners vanished from prominent spots in Tmall sales showrooms, the company was blocked from special sales and products stopped appearing in top search results. Executives from five other major consumer brands said that after they refused to enter exclusive partnerships with Alibaba, traffic to their Tmall storefronts fell, hurting sales. Three are American companies with billions in annual sales that rely on China for growth.

The Indian Cellular Association (ICA) presented a complaint to the Union Commerce Ministry, saying that e-commerce giants like Amazon and Flipkart are offering huge discounts on mobile phones on their platforms leading to the crippling of the offline segment that sells mobile phones. The government has acted on the complaint by asking the Commerce Ministry to the Enforcement Directorate (ED) and the Reserve Bank of India to investigate the matter.

Amazon and Walmart are expected to engage in fiercer competition in India. Amazon has pledged to deploy over $5 billion to grow its business in the country, while Walmart is likely to acquire 60-80 percent of the company Flipkart for $12 billion. Walmart’s increased focus on India comes after the company exited the Chinese market in 2016 selling its Yihaodian service to Alibaba’s rival JD.com. Amazon said that Walmart’s acquisition would be good for the Indian economy and would bring further dynamism to e-commerce.

Alibaba will invest $717.2 million in rural e-commerce platform startup Huitongda. The investment is part of Alibaba’s plan to expand its rural presence and sales outside major cities. In late 2014, Alibaba launched its Rural Taobao strategy to provide an e-commerce platform and logistics infrastructure for rural residents. Founded in 2008, Huitongda is a Chinese logistics e-commerce service company serving rural consumers. Alibaba will work with Huitongda to expand its rural reach and boost the provision of supply chain logistics, warehousing and technology services in rural markets. Almost half of China’s population still live in rural areas.

The Swedish Fintech company iZettle, which originally provided solutions for small businesses in the field of mobile payments, has launched its own e-commerce platform. iZettle E-commerce is available in the UK and Sweden since this week, and will be launching in Denmark, Norway, Finland, Germany, France and the Netherlands later in 2018.

E-commerce has been one of the main engines promoting the growth of the Internet over the past 15 years. The importance of e-commerce is illustrated by the title of the document that initiated the reform of Internet governance and established ICANN: the 1997 Framework for Global Electronic Commerce, which states that ‘the private sector should lead’ the Internet governance process and that the main function of this governance will be to ‘enforce a predictable, minimalist, consistent, and simple legal environment for commerce’. These principles are the foundation of the ICANN-based Internet governance regime.

The choice of a definition for e-commerce has many practical and legal implications. Specific rules are applied depending on whether a particular transaction is classified as e-commerce, such as those regulating taxation and customs.


For the US government, the key element distinguishing traditional commerce from e-commerce is the online commitment to selling goods or services. This means that any commercial deal concluded online should be considered an e-commerce transaction, even if the realisation of the deal involves physical delivery. For example, purchasing a book via Amazon.com is considered an e-commerce transaction even though the book is usually delivered via traditional mail. The WTO defines e-commerce more precisely as: ‘the production, distribution, marketing, sale, or delivery of goods and services by electronic means’. The EU approach to e-commerce deals with ‘information society services’ that cover ‘any service normally provided  for remuneration, at a distance, by means of electronic equipment for the processing (including digital compression) and storage of data, and at the individual request of a recipient of a service’.


The WTO and e-commerce

As the key policy player in modern global trade, the WTO has established a system of agreements regulating international trade. The major treaties are the General Agreement on Tariffs and Trade (GATT) dealing with the trade in goods, the General Agreement on Trade in Services (GATS), and the Agreement on Trade-related Aspects of Intellectual Property Rights (TRIPS). Within this framework, the WTO regulates many relevant e-commerce issues, including telecommunication liberalisation, IPR, and some aspects of ICT development.

Although e-commerce has been on the WTO’s diplomatic back-burner, various initiatives have arisen and a number of key issues have been identified.


Other international e-commerce initiatives

One of the most successful and widely supported international initiatives in the field of e-commerce is the United Nations Commission on International Trade Law (UNCITRAL) Model Law on Electronic Commerce. The focus of the Model Law is on mechanisms for the integration of e-commerce with traditional commercial law (e.g. recognising the validity of electronic documents). The Model Law has been used as the basis for e-commerce regulation in many countries.

Another initiative designed to develop e-commerce is the introduction of e-business XML (ebXML) by the United Nations Centre for Trade Facilitation and Electronic Business (UN/123 CEFACT).

The OECD’s activities touch on various aspects related to e-commerce, including consumer protection and digital signatures. The OECD emphasises promotion and research regarding e-commerce through its recommendations and guidelines.

UNCTAD is particularly active in research and capacity-building, focusing on the relevance of e-commerce to development. Every year it monitors the evolution of the information economy in a report which assesses the role of new technologies in trade and development.

In the business sector, the most active international organisations are the International Chamber of Commerce, which produces a wide range of recommendations and analyses in the field of e-commerce; and the Global Business Dialogue, which promotes e-commerce in both the international and the national context.


Regional initiatives

The EU developed an e-commerce strategy at the so-called Dot Com Summit of EU leaders in Lisbon (March 2000). Although it embraced a private and market-centred approach to e-commerce, the EU also introduced a few corrective measures aimed at protecting public and social interests (the promotion of universal access, a competition policy involving consideration of the public interest, and a restriction in the distribution of harmful content).

The EU adopted the Directive on Electronic Commerce as well as a set of other directives related to electronic signatures, data protection, and electronic financial transactions. In the Asia-Pacific region, the focal point of e-commerce co-operation is the Asia-Pacific Economic Co-operation (APEC). APEC established the E-Commerce Steering Group, which addresses various e-commerce issues, including consumer protection, data protection, spam, and cybersecurity. The most prominent initiative is APEC’s Paperless Trading Individual Action Plan, which aims to create paperless systems in cross-border trade.




UNECE, through its subsidiary body CEFACT, has been involved, together with the Organization for the Advanceme


UNECE, through its subsidiary body CEFACT, has been involved, together with the Organization for the Advancement of Structured Information Standards, in the development of the Electronic Business using eXtensible Markup Language (ebXML) standard. ebXML contains specifications which enable enterprises around the world to conduct business over the Internet, as it provides a standard method to exchange business messages, conduct trading relationship, communicate data in common terms, and define and register business processes.


Within the framework of its Digital Economy and Society initiative, WEF has launched the


Within the framework of its Digital Economy and Society initiative, WEF has launched the Internet for All project, aimed at bringing online tens of millions of Internet users by the end of 2019, initially through programmes targeted at the Northern Corridor in Africa, Argentina, and India. In addition to this project, WEF also undertakes research on Internet-access-related issues. One notable example is the annual Global Information Technology Report and the related Networked Readiness Index, which measures, among others, the rates of Internet deployment worldwide. Internet access and the digital divide are also addressed in the framework of various WEF initiatives such as its annual meetings and regional events.


The WTO’s involvement in e-commerce-related issues started in 1998, when the Ministerial Conference adopted th


The WTO’s involvement in e-commerce-related issues started in 1998, when the Ministerial Conference adopted the Declaration on Global Electronic Commerce, which called for the development of a work programme on e-commerce. The programme, also adopted in 1998, provides a definition for e-commerce and sets out responsibilities for WTO bodies in e-commerce-related areas. Other e-commerce-related initiatives undertaken by the WTO include: a moratorium rendering electronic transmissions free of custom duties among WTO member states; a dispute resolution mechanism which addresses, among others, cases involving electronic transactions; and the annual WTO Public Forum. There are ongoing discussions among WTO member states as to whether the organisation should play an increasing role in e‑commerce.


ITC’s activities in the area of


ITC’s activities in the area of e-commerce are focused on assisting enterprises, in particular small and medium sized enterprises (SMEs) in acquiring the necessary skills and capabilities to trade on e-commerce channels. It has developed an e-Solutions Programme, which provides enterprises with access to a platform of shared technologies and services, including access to international payment solutions and logistics. A Virtual Market Place project aims to strengthen the skills of SMEs in the Middle East and North Africa region to effectively use new technologies to enhance their visibility on international markets. The Centre also offers e-learning programmes and produces publications related to e-commerce.


Convergence is one of the digital policy issues that the OECD is paying attention to, especially in relation t


Convergence is one of the digital policy issues that the OECD is paying attention to, especially in relation to the challenges this phenomenon brings on traditional markets, and the need for adequate policy and regulatory frameworks to address them. In 2008, the organisation issued a set of policy guidelines for regulators to take into account when addressing challenges posed by convergence. In 2016, a report issued in preparation for the OECD Ministerial Meeting on the Digital Economy included new recommendations for policy-makers. Digital convergence issues have been on the agenda of OECD Ministerial meetings since 2008, and are also tackled in the regular OECD Digital Economy Outlook report.


ICC engages in the WTO particularly representing micro, small, and medium enterprises (MSMEs).


ICC engages in the WTO particularly representing micro, small, and medium enterprises (MSMEs). In 2016 ICC issued a report calling for a new WTO agreement on e-commerce. ICC’s objective is to have an e-commerce framework that is more open to MSMEs. The report recommends three main actions: a capacity building fund for SMEs; making trade more efficient for SME for instance through harmonised tariffs for low value items; and global rules to support consumer trust in the digital economy. ICC has also carried out research on trans-border data flows.




Resolutions & Declarations

Wuzhen World Internet Conference Declaration (2015)



Other Instruments

COMESA Model law on electronic transactions



The Anti Tax Avoidance Package - Questions and Answers (2016)
Taxation and Today's Digital Economy (2015)
Withholding Taxes in the Service of BEPS Action 1: Address the Tax Challenges of the Digital Economy (2015)
A Policymaker's Guide to Internet Tax (2013)
The Impact of Internet Content Regulation (2002)
E-Commerce Law


Internet Governance Acronym Glossary (2015)
An Introduction to Internet Governance (2014)


Personal Data Storage in Russia (2015)
Aid for eTrade: Accelerating the Global eCommerce Revolution (2014)
Study on the Economic Impact of the Electronic Commerce Directive (2007)


2016 Special 301 Report (2016)
Advancing Digital Societies in Asia (2016)
UNCTAD B2C E-commerce Index 2016 (2016)
The 2016 National Trade Estimate Report on Foreign Trade Barriers (2016)
The Economic Impact of Rural Broadband (2016)
e-Commerce in India: A Game Changer for the Economy (2016)
The Digital Economy & Society Index (DESI) 2016 (2016)
A New Regulatory Framework for the Digital Ecosystem (2016)
2016 Digital yearbook (2016)
Connectivity: Broadband Market Developments in the EU (2016)
Trade Facilitation and Paperless Trade Implementation Survey 2015 (2015)
Addressing the Tax Challenges of the Digital Economy (2015)
OECD Digital Economy Outlook 2015 (2015)
Country Factsheets for the Digital Single Market (2015)
Information Economy Report 2015 - Unlocking the Potential of E-commerce for Developing Countries (2015)
Taxation and the Digital Economy: A Survey of Theoretical Models (2015)
The Global Information Technology Report 2015: ICTs for Inclusive Growth (2015)
Digital Trade in the U.S. and Global Economies, Part 2 (2014)
Design and Development of Initiatives to Support the Growth of e-Commerce via Better Functioning Parcel Delivery Systems in Europe (2014)
Commission Expert Group on Taxation of the Digital Economy (2014)
The Impact of Online Intermediaries on the EU Economy (2013)
Consumer Market Study on the Functioning of E-commerce and Internet Marketing and Selling Techniques in the Retail of Goods (2011)
Study on the Liability of Internet Intermediaries (2007)
Case Studies of E-commerce Activity in Rural and Small Town Businesses (2007)
Consumption Taxation of Cross Border Services and Intangible Property in the context of E-commerce: Guidelines on the Definition of Place of Consumption (2003)
Summary of the Results of the Public Consultation on the Future of Electronic Commerce in the Internal Market and the Implementation of the Directive on Electronic Commerce (2000/31/EC)
Cyberlaws and Regulations for Enhancing E-commerce: Case studies and Lessons Learned

GIP event reports

Converging Markets and Blurred Borders – Challenges for E-commerce in Europe (2018)
Building on a Blockchain (2018)
E-Caravan for Peace: Promoting E-commerce in Conflict and Post-conflict Situations’ (2017)
Launch of the Information Economy Report 2017 (2017)
International Trade Agreements and Internet Governance (2017)
Key Outcomes and Way Forward (2017)
Supporting the Involvement of Small and Medium-Sized Enterprises in E-Commerce (2017)
Trade and Investment Promotion: At the Crossroads of Digital Disruption (2017)
Youth Employment in the Digital Economy (2017)
Special Session on Assessing eTrade Readiness of the Least Developed Countries (2017)
Kickstart of the Just-in-Time Course on Digital Commerce: Internet Functionality and Business Models (2017)
G20 Digital Economy - Shaping Digitalization for an Interconnected World and G20 Priorities on Digital Trade (2017)
Launch of eTrade for all Online Platform (2017)
Private Sector Views on Priorities for E-Commerce (2017)
Inclusive Development and E-Commerce: Case of China (2017)
E-commerce in Africa (2017)
Data Flows and Development (2017)

Other resources

Economic Internet Toolkit for African Policy Makers (2015)
Harmonizing Intermediary Immunity for Modern Trade Policy (2014)
E-commerce in Developing Countries: Opportunities and Challenges for Small and Medium-Sized Enterprises (2013)
Questionnaire on the Future of Electronic Commerce and the Implementation of the E-Commerce Directive (2010)
A Guide for Business to the Electronic Commerce (EC Directive) Regulations 2002 (SI 2002/2013) (2002)
International Sources of Electronic Commerce Regulation (2001)


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WSIS Forum 2018

12th IGF 2017

WTO Public Forum 2017

WSIS Forum 2017

IGF 2016

WTO Public Forum 2016

WSIS Forum 2016


IGF 2015

WSIS Forum 2016 Report

Several sessions at the WSIS Forum discussed e-commerce related issues. In Action Line C7 E- business - Leveraging ICT to Support the SDG on Trade Growth for Least Developed Countries (session 116) it was noted that, in LDCs, e-commerce is crucial for small and medium enterprises (SMEs). However, challenges - such as poor connectivity, complexities related to import and export, and other trade barriers - need to be tackled. Participants in the session shared experiences of businesses in Bangladesh, Sri Lanka, and Zambia. 

It was also stressed that e-commerce has the potential to reduce costs for SMEs and integrate small economies into the international trade system, and that innovation is a key factor in strengthening e-commerce. Panellists in New Frameworks for Policy Experimentation Fostering ICT4D (session 134) said that innovation is the missing link between the analogue and the digital economies. SMEs and the middle class of communities can disappear if local regulations do not promote a good balance between local-global players and analogue-digital businesses. 

In a session dedicated to the postal network - Putting Public Assets to Work (session 159 ) - panellists highlighted the work that several UN organisations - including the ITU, the WTO, UNCTAD, and the UPU - as well as many other entities, are undertaking in the area of e-commerce, with the aim of encouraging economic development. 


IGF 2015 Report

During this year’s IGF, economy-related topics were often linked to novel economic dynamics of the Internet industry. One of them was Internet Plus – described during ‘Internet Plus’ to Fuel Industry Evolution (WS 110) – as a model that integrated mobile Internet, cloud computing, and the Internet of Things, with the aim of scaling for production and creating smart factories. The more ubiquitous platforms for mobile payments (WS 56) also boosted the Internet economy.

To keep the Internet engine running, innovation is key, especially when it comes to intellectual property. Unlocking Internet Economy through Copyright Reform (WS 167) addressed the consequences of copyright policies on Internet innovation, with the session organisers arguing that the current Internet innovation system, characterised by ‘multinational corporations, fledging start-ups, telecommunications providers, content creators and consumers [forming] increasingly complex value chains’, often contradicts the copyright regime.

Developments in the digital economy also have consequences on employment. Digital Economy, Jobs and Multistakeholder Practices (WS 29) discussed the short-term phenomenon of job losses due to automation, which is believed will be offset by the job-creating impact of innovation in the long term.

Apart from the role of copyright policies and the impact on employment, the consequences of trade agreements (WS 7) and tax strategies (WS 200) on the Internet economy and business sector were discussed.

One particular view on taxation was that it was considered a hindrance to access. A typical example offered by a Facebook representative during Revenue Streams that Grow & Sustain Internet Economies (WS 241) was that of connectivity taxes: import duties, sales taxes of devices and sales taxes on the purchase of data plans are being imposed at various points in the value chain between a user buying a device and actually being able to use it. ‘Typically, you tax things you want less of. If you want more connectivity and you’re imposing additional taxes, or you want more affordability and you’re imposing additional taxes, that’s a hindrance, not something that helps to facilitate what you’re trying to achieve.’

The discussion on the Internet economy also looked at the development aspect, which was the topic of a number of workshops. With reference to taxation and developing countries, a panellist in Economics of the Global Internet (WS 207), said that despite the economic benefits of accessing ICTs, this did not mean that taxation was not required, but that a more balanced fiscal policy was needed.

In How to Bridge the Global Internet Economy Divide (WS 97), a Google representative anchored the discussion to geographical realities: ‘Both regions have challenges, but slightly different. In Europe it’s about scaling and in Africa it is more about access.’ The main challenge,  therefore – as suggested in the main session on Internet Economy and Sustainable Development – was how to narrow the divide and empower developing countries. Additionally, we need to tap in to the potential of the Internet economy as a social and economic equaliser.

Notwithstanding, an important interplay between three areas of digital policy – cybersecurity, human rights, and Internet business – is unfolding. In the workshop bearing the same name, panellists discussed this interplay which has had a large impact on a wide range of social issues, citing as an example the current migration crisis to demonstrate the dynamics of the ‘triangle’. As the diagram presented during the workshop illustrated, this interplay deeply permeates other aspects of digital policy.


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