Universal Music Group partners with NVIDIA on AI music strategy
A new NVIDIA and UMG collaboration will use advanced AI to transform music discovery beyond traditional personalisation, combining deep analysis with safeguards for copyright and attribution.
UMG has entered a strategic collaboration with NVIDIA to reshape how billions of fans discover, experience and engage with music by using advanced AI.
An initiative that combines NVIDIA’s AI infrastructure with UMG’s extensive global catalogue, aiming to elevate music interaction instead of relying solely on traditional search and recommendation systems.
The partnership will focus on AI-driven discovery and engagement that interprets music at a deeper cultural and emotional level.
By analysing full-length tracks, the technology is designed to surface music through narrative, mood and context, offering fans richer exploration while helping artists reach audiences more meaningfully.
Artist empowerment sits at the centre of the collaboration, with plans to establish an incubator where musicians and producers help co-design AI tools.
The goal is to enhance originality and creative control instead of producing generic outputs, while ensuring proper attribution and protection of copyrighted works.
Universal Music Group and NVIDIA also emphasise responsible AI development, combining technical safeguards with industry oversight.
By aligning innovation with artist rights and fair compensation, both companies aim to set new standards for how AI supports creativity across the global music ecosystem.
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