Universal Music aims for ethical AI in new KLAY partnership
In an effort to support artists’ rights amidst rapid AI growth, Universal Music Group has teamed up with AI firm KLAY Vision to develop ethical technology for the music industry.
Universal Music Group (UMG) has announced a partnership with Los Angeles-based AI music company KLAY Vision to create AI tools designed with an ethical framework for the music industry. According to Universal, the initiative focuses on exploring new opportunities for artists and creating safeguards to protect the music ecosystem as AI continues to evolve in creative spaces. Michael Nash, Universal’s chief digital officer, emphasised the importance of ethical AI use for artists’ rights in a rapidly changing industry.
The collaboration comes as Universal Music faces ongoing legal battles with other AI companies, including Anthropic AI, Suno, and Udio, over the use of its recordings in training music-generating AI models without authorisation. These cases highlight the growing concerns surrounding AI technology’s impact on the creative sector, particularly with respect to artists’ rights and intellectual property.
With this partnership, Universal Music aims to establish AI technologies that support artists’ needs while navigating the complex ethical questions surrounding AI-generated music. By working alongside US based KLAY Vision, Universal hopes to shape the future of AI in music responsibly and to develop solutions that ensure fair treatment of artists and their work.
