UK’s ICO to call on G7 countries to tackle cookie pop-ups challenge
The UK Information Commissioner’s Office (ICO) has called G7 data protection and privacy authorities to work together to overhaul cookie consent pop-ups. The stated goal of the Information Commissioner Elizabeth Denham is to ensure people’s privacy is more meaningfully protected and businesses can provide a better web browsing experience. In doing so, ICO is expected to present a new initiative to improve the current cookie consent mechanism, making web browsing smoother and more business friendly while better protecting personal data. TechCrunch reports that this approach aiming towards ‘lasting’ preferences embedded within web browsers may be rather different to previous Do Not Track (DNT) standards.
About author
DW Team
The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.