Mexican voice actors demand AI regulation over cloning threat

Mexican actors have raised alarm over the threat AI poses to their profession, calling for stronger regulation to prevent voice cloning without consent.

From Mexico City’s Monument to the Revolution, dozens of audiovisual professionals rallied with signs reading phrases like ‘I don’t want to be replaced by AI.’ Lili Barba, president of the Mexican Association of Commercial Announcements, said actors are urging the government to legally recognise the voice as a biometric identifier.

She cited a recent video by Mexico’s National Electoral Institute that used the cloned voice of the late actor Jose Lavat without family consent. Lavat was famous for dubbing stars like Al Pacino and Robert De Niro. Barba called the incident ‘a major violation we can’t allow.’

Actor Harumi Nishizawa described voice dubbing as an intricate art form. She warned that without regulation, human dubbing could vanish along with millions of creative jobs.

Last year, AI’s potential to replace artists sparked major strikes in Hollywood, while Scarlett Johansson accused OpenAI of copying her voice for a chatbot.

Streaming services like Amazon Prime Video and platforms such as YouTube are now testing AI-assisted dubbing systems, with some studios promoting all-in-one AI tools,

In South Korea, CJ ENM recently introduced a system combining audio, video and character animation, highlighting the pace of AI adoption in entertainment.

Despite the tech’s growth, many in the industry argue that AI lacks the creative depth of real human performance, especially in emotional or comedic delivery. ‘AI can’t make dialogue sound broken or alive,’ said Mario Heras, a dubbing director in Mexico. ‘The human factor still protects us.’

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