How AI-generated video is reshaping the film industry
Hollywood is witnessing a creative upheaval as new video tools push the boundaries of what technology can achieve on screen.
AI-generated video has evolved at breakneck speed, moving from distorted and unconvincing clips to hyper-realistic creations that rival traditional filmmaking. What was once a blurry, awkward depiction of Will Smith eating spaghetti in 2023 is now flawlessly rendered on platforms like Google’s Veo 3.
In just months, tools such as Luma Labs’ Dream Machine, OpenAI’s Sora, and Runway AI’s Gen-4 have redefined what’s possible, drawing the attention of Hollywood studios, advertisers, and artists eager to test the limits of this new creative frontier.
Major industry players are already experimenting with AI for previsualisation, visual effects, and even entire animated films. Lionsgate and AMC Networks have partnered with Runway AI, with executives exploring AI-generated family-friendly versions of blockbuster franchises like John Wick and The Hunger Games.
The technology drastically cuts costs for complex scenes, making it possible to create elaborate previews—like a snowstorm filled with thousands of soldiers—for a fraction of the traditional price. However, while some see AI as a tool to expand creative possibilities, resistance remains strong.
Critics argue that AI threatens traditional artistic processes, raises ethical concerns over energy use and data training, and risks undermining human creativity. The debate mirrors past technological shifts in entertainment—inevitable yet disruptive.
As Runway and other pioneers push toward immersive experiences in augmented and virtual reality, the future of filmmaking may no longer be defined solely by Hollywood, but by anyone with access to these powerful tools.
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