Trump’s crypto project to launch in September
Managed by Trump’s sons, Donald Trump Jr. and Eric Trump, the platform will offer digital wallets, lending, and crypto asset investment.
Former US President Donald Trump has announced the launch of his cryptocurrency project, World Liberty Financial, set to go live on 16 September. In a video posted on X, Trump described the project as a move towards decentralised finance (DeFi) to move away from traditional banking systems. Trump’s sons, Donald Trump Jr. and Eric Trump, will be in charge of the project, which promises to offer services such as digital wallets, lending, and investing in crypto assets.
World Liberty Financial is also exploring the use of US dollar-pegged stablecoins and has hinted at a collaboration with the DeFi platform Aave, suggesting it may operate on the Ethereum blockchain. Despite Trump’s support for the crypto sector, some in the industry have expressed concerns about the launch timing, which comes just 50 days before the US presidential election, where Trump is a candidate.
The project has faced significant challenges, including attempts by hackers and scammers to exploit its hype. Accounts linked to Trump’s family were recently compromised, and false advertisements and giveaways have been circulating online. Despite these issues, Trump’s crypto venture continues to generate a mix of excitement and scepticism within the crypto community.
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