The EU’s antitrust chief wants to ensure healthy competition exists within metaverses 

The European Union’s antitrust chief, Margrethe Vestager, has announced that the metaverse will be the next digital market to face regulatory scrutiny.

Vestager has raised concerns about the possibility of Meta’s dominance, with Google and Microsoft also active in generative artificial intelligence. At a conference organised by Keystone Strategy, Vestager questioned what healthy competition would look like in the metaverse and whether competing digital realities and language AI models would change the equation. Vestager emphasised that regulatory scrutiny of digital markets has been increasing worldwide in the past three years, and all jurisdictions are moving forward in some form or another. While antitrust enforcers are moving at different speeds, Vestager believes this can benefit mutual learning and toolkit refinement.