New rules for UK mobile operators on roaming fees to start soon

Starting 1 October 2024, UK mobile operators like Three, Vodafone, EE, and O2 will be required to comply with new Ofcom regulations designed to protect consumers from unexpected roaming charges while abroad. These rules mandate that mobile providers send clear notifications when customers begin roaming, outlining costs, potential data limits, and steps to avoid overspending on mobile services. This comes after Ofcom found that many users were unaware of potential extra charges when traveling.

Although most operators have reintroduced roaming fees in Europe, Ofcom’s new rules ensure customers receive timely information to help them manage their mobile bills. The new regulations also address “inadvertent roaming,” where users unintentionally connect to French networks, particularly along the UK’s coastal areas. This can lead to unexpected bills even when customers believe they are still in the UK. To combat this, operators will need to provide alerts to help users manage their roaming expenses, including the option to set spending limits.

Additionally, the guidance issued by Ofcom will help mobile providers ensure compliance and promote good practices for informing customers. This initiative aims to create more transparency in roaming services, ultimately giving consumers the tools they need to avoid mobile bill shocks during their travels.