New Facebook tools help creators boost fan engagement
Fan challenges allow Facebook creators with over 100k followers to prompt audiences to share content, while new leaderboards and metrics help measure loyalty and interaction.
Facebook has introduced new tools designed to help creators increase engagement and build stronger communities on the platform. The update includes fan challenges, custom badges for top contributors, and new insights to track audience loyalty.
Fan challenges allow creators with over 100,000 followers to issue prompts inviting fans to share content on a theme or event. Contributions are displayed in a dedicated feed, with a leaderboard ranking entries by reactions.
Challenges can run for a week or stretch over several months, giving creators flexibility in engaging their audiences.
Meta has also launched custom fan badges for creators with more than one million followers, enabling them to rename Top Fan badges each month. The feature gives elite-level fans extra recognition and strengthens the sense of community. Fans can choose whether to accept the custom badge.
To complement these features, Facebook adds new metrics showing the number of Top Fans on a page. These insights help creators measure engagement efforts and reward their most dedicated followers.
The tools are now available to eligible creators worldwide.
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