New Meta feature floods users with AI slop in TikTok-style feed
The launch highlights Meta’s broader AI push, including the creation of Meta Superintelligence Labs, as it races to compete with OpenAI and Google DeepMind.
Meta has launched a new short-form video feed called Vibes inside its Meta AI app and on meta.ai, offering users endless streams of AI-generated content. The format mimics TikTok and Instagram Reels but consists entirely of algorithmically generated clips.
Mark Zuckerberg unveiled the feature in an Instagram post showcasing surreal creations, from fuzzy creatures leaping across cubes to a cat kneading dough and even an AI-generated Egyptian woman taking a selfie in antiquity.
Users can generate videos from scratch or remix existing clips by adding visuals, music, or stylistic effects before posting to Vibes, sharing via direct message, or cross-posting to Instagram and Facebook Stories.
Meta partnered with Midjourney and Black Forest Labs to support the early rollout, though it plans to transition to its AI models.
The announcement, however, was derided by users, who criticised the platform for adding yet more ‘AI slop’ to already saturated feeds. One top comment under Zuckerberg’s post bluntly read: ‘gang nobody wants this’.
A launch that comes as Meta ramps up its AI investment to catch up with rivals OpenAI, Anthropic, and Google DeepMind.
Earlier during the year, the company consolidated its AI teams into Meta Superintelligence Labs and reorganised them into four units focused on foundation models, research, product integration, and infrastructure.
Despite the strategic shift, many question whether Vibes adds value or deepens user fatigue with generative content.
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