India-made iPhone 15 to debut on launch sale day

The upcoming release of the iPhone 15 is expected to mark a significant shift in Apple’s manufacturing strategy. Apple plans to introduce the India-made iPhone 15 model on the day of its global sales launch in India and other regions. Although the majority of iPhone 15s will still be produced in China, this will be the first time that a newly released India-manufactured device will be available on the first day of sale.

This move highlights India’s increasing production capabilities and departs from Apple’s previous practice of primarily selling Chinese-made devices to eager customers worldwide. The device is expected to be available for purchase in the coming days or weeks after the unveiling of the iPhone 15 today.

Apple has been working to reduce the gap between its manufacturing operations in India and China. Prior to the iPhone 14, Apple only assembled a small percentage of its global output in India, which lagged behind China’s production by six to nine months. However, the delay has since then been significantly reduced. Additionally, the financial incentives provided by Prime Minister Narendra Modi to promote local manufacturing, along with Apple’s strategy to diversify its supply chain beyond China, have contributed to India’s growing importance to the tech giant.