Germany fines Amazon €59 million for abusing market power in seller pricing

Amazon disputes the ruling and claims the decision contradicts EU consumer standards, as Germany intensifies scrutiny of powerful digital platforms.
Germany’s competition authority fined Amazon €59 million for using pricing algorithms and restrictions that shaped third-party seller prices instead of allowing free competition across its marketplace.

The German competition authority has fined Amazon €59 million for abusing its dominant position by influencing the pricing behaviour of third-party sellers.

Regulators concluded that Amazon’s pricing algorithms and Fair Pricing Policy breached national digital dominance rules and the EU competition law, rather than aligning with fair marketplace standards.

The authority argued that Amazon competes directly with merchants on its platform while shaping their prices through restrictions such as caps that penalise sellers who exceed certain limits.

Officials described that approach as incompatible with healthy competition since a platform should not influence rivals’ commercial strategies while participating in the same market.

Amazon strongly disputed the ruling and claimed the conclusion conflicts with the EU consumer standards. The company argued that the decision forces the platform to promote prices that fail to reflect competitive market conditions and announced it will challenge the findings.

The case follows a 2025 preliminary assessment and builds on Amazon’s earlier designation in 2022 as a company of paramount significance for competition, a judgement upheld by the Federal Court of Justice in Germany in 2024.

A ruling that marks another step in Europe’s efforts to rein in digital platforms that wield extensive influence across multiple markets.

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