EU regulators extend deadline for decision on Google-Fitbit merger

Reuters reported that EU antitrust regulators have extended their deadline to make a decision on Google’s proposed acquisition of Fitbit to 23 December 2020. The investigation into the deal began in the summer after the regulators deemed Google’s pledge to not use Fitbit’s user data for advertising purposes insufficient to mitigate competitive concerns. Google has claimed that the proposed merger would boost competition in the fitness tracker sector in which Apple and Samsung dominate.