EU proposes data sharing measures for Google under Digital Markets Act
Market access improves as Google becomes central to EU search data sharing rules.
The European Commission has issued preliminary findings proposing measures for Google under the Digital Markets Act, focusing on access to search engine data.
These measures aim to ensure that third-party services can compete more effectively in digital markets characterised by high concentration.
The proposal would require Google to provide access to key categories of search data, including ranking, query, click and view data, on fair, reasonable and non-discriminatory terms.
Eligible recipients may include competing search engines as well as AI-based services with search functionalities.
Additional provisions address how data should be shared, including frequency, technical access conditions and pricing parameters. The framework also includes safeguards for anonymisation, reflecting the need to balance competition objectives with data protection requirements.
The Commission has opened a public consultation to gather stakeholder input on the proposed measures.
A case that illustrates ongoing efforts to operationalise the Digital Markets Act by addressing structural imbalances in access to data within the platform economy.
Would you like to learn more about AI, tech and digital diplomacy? If so, ask our Diplo chatbot!