Meta accused of using influencers to defend Instagram child safety measures
New investigation examined how Meta used influencers to reinforce Instagram child safety messaging publicly.
The Tech Transparency Project has accused Meta of using influencers, parenting creators and healthcare professionals to promote Instagram child safety tools while the company faces scrutiny over the platform’s impact on minors.
According to the investigation, Meta hosted branded Screen Smart events across the United States, during which influencers and clinicians were introduced to Instagram Teen Accounts and parental supervision tools. TTP said many attendees later shared supportive content across Instagram, TikTok and other platforms, often using paid partnership labels or Meta-related sponsorship hashtags.
The group claims the campaign formed part of Meta’s effort to improve its public image on child safety amid lawsuits, whistle-blower disclosures and criticism over youth mental health harms. TTP said Meta relied on creators with large parent audiences and, in some cases, medical credentials to amplify messages about online safety protections.
Also, the investigation identified doctors and psychologists who promoted Instagram Teen Accounts while having financial relationships with Meta. TTP argued that these endorsements contrast with reports and advocacy concerns that Teen Accounts may not fully protect young users from harmful material, including content related to sex, drugs and violence.
TTP also linked some Meta-affiliated influencers to advocacy for app-store age verification laws, which would require Apple and Google to handle user age checks and parental approval for app downloads by minors. Critics argue such measures could shift responsibility for age assurance away from social media platforms themselves.
Meta did not respond to TTP’s questions, according to the investigation. In a statement cited by TTP from CNN coverage, Meta said it works with parents and creators to spread awareness of safety controls and encourage families to use them.
Why does it matter?
The investigation raises questions about transparency in platform safety campaigns, particularly when sponsored creators and professionals are used to promote tools aimed at parents. As regulators and courts scrutinise child safety on social media, public trust may depend not only on whether platforms introduce safeguards, but also on how clearly they disclose paid partnerships, conflicts of interest and the limits of those protections.
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