CMA CGM and Google join forces on AI solutions
CMA CGM partners with Google to enhance AI deployment, aiming to optimise logistics operations and media functions.
French shipping and logistics company CMA CGM has partnered with Alphabet’s Google to accelerate the deployment of AI solutions across its global operations. The collaboration aims to boost efficiency and reduce delivery times by optimising routes, container handling, and inventory management while minimising costs and carbon emissions. CMA CGM’s Chairman and CEO Rodolphe Saadé described the partnership as a crucial step in the company’s transformation strategy.
Google France CEO Sébastien Missoffe highlighted Google’s infrastructure, data expertise, and long-term AI approach as key factors that will support CMA CGM’s growth. CEVA Logistics, CMA CGM’s logistics arm, will utilise Google’s AI-based management tools to enhance volume and demand forecasting, improving operational planning at its warehouses.
The partnership extends to CMA CGM’s media arm, which holds stakes in French private broadcaster M6 and recently acquired BFM TV. The media division aims to develop tools to help journalists synthesise and translate documents, generate media snippets for social networks, and digitise archives for research purposes. This collaboration underscores the growing trend of leveraging AI to address challenges across various industries, similar to the partnership between Airbus and Agrimetrics in agronomy.
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