Call to scrap cookie banners gains traction
Experts call for new approaches beyond cookie based consent systems.
A new study argues that cookie consent banners should be scrapped, claiming they fail to protect user privacy and instead create frustration. The research highlights how repeated pop-ups have become a defining feature of the modern internet.
The paper suggests that cookie banners, originally introduced under data protection laws, have led to ‘performative compliance’ rather than meaningful consent. Users often click through notices without understanding them, weakening the purpose of privacy regulation.
Researchers say the system may even normalise data tracking by encouraging habitual acceptance. Instead of improving transparency, the approach risks obscuring how personal data is collected and used across digital platforms.
The study calls for regulators to move beyond banner-based consent towards more effective privacy protections. It argues that current rules may hinder the development of better solutions by giving the impression that the problem has already been addressed.
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