Australia’s CEDA event to examine AI-generated threats and trust

The Committee for Economic Development of Australia (CEDA) will host an event in Brisbane examining the impact of AI-generated scams, synthetic media and the challenge of maintaining trust in digital environments. The discussion will focus on the economic and reputational risks posed by deepfakes, voice cloning, phishing campaigns and fraudulent online services.

The event, titled ‘The scam economy: How to manage AI-generated threats and build trust’, will examine how businesses can maintain trust with stakeholders when visual, audio, and written material can be generated or manipulated using AI. It will bring together communications, cyber, technology, finance, and policy experts.

The discussion comes ahead of the entry into force of Australia’s Scams Prevention Framework Act 2025 on 1 July. Under the new framework, banks, telecommunications providers and digital platforms will be required to take proactive steps to prevent, detect and respond to scam activity.

CEDA says the event will explore how businesses can manage the economic risks of AI-generated fraud as synthetic media becomes more accessible and harder to identify. The programme will be held at Pullman King George Square in Brisbane.

Why does it matter?

Advances in generative AI are making it easier and cheaper to create convincing fake content, including images, videos, voices and websites. These tools are increasingly being used in fraud schemes that target consumers, businesses and public institutions.

As AI-generated deception becomes more sophisticated, organisations face growing challenges in maintaining trust, verifying authenticity and protecting users from scams. The discussion reflects broader efforts by governments and industry to adapt regulatory and security frameworks to emerging AI-related risks.

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