Amazon launches Help Me Decide to simplify shopping
The feature provides clear explanations for recommendations, including relevant features, customer reviews, and personalised insights.
Amazon has introduced Help Me Decide, a new AI-powered feature designed to make shopping faster and more personalised. The tool analyses browsing history and preferences to recommend the best product with one tap, offering clear explanations.
The feature appears after viewing several similar items, allowing shoppers to quickly narrow choices. It also offers options for an upgrade or a budget-friendly alternative.
Help Me Decide works alongside Amazon’s existing AI tools, including Interests, Shopping Guides, and the assistant Rufus, which provide notifications, expert guidance, and real-time answers.
Using large language models and AWS services, the tool cross-references your shopping data with product details and customer reviews. A family browsing camping gear might get a tent recommendation based on prior searches for sleeping bags, stoves, and hiking boots.
Available on the Amazon app and mobile browser, Help Me Decide helps users save time, reduce guesswork, and shop with confidence. Amazon says the feature reflects its ongoing commitment to AI-driven, user-focused shopping experiences.
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