Amelia brings heads-up guidance to Amazon couriers

Amazon unveiled ‘Amelia’ AI-powered smart glasses for delivery drivers with a built-in display and camera, paired to a vest with a photo button, now piloting with hundreds of drivers across more than a dozen partners.

Designed for last-mile efficiency, Amelia can auto-shut down when a vehicle moves to prevent distraction, includes a hardware kill switch for the camera and mic, and aims to save about 30 minutes per 8–10-hour shift by streamlining repetitive tasks.

Initial availability is planned for the US market and the rest of North America before global expansion, with Amazon emphasizing that Amelia is custom-built for drivers, though consumer versions aren’t ruled out. Pilots involve real routes and live deliveries to customers.

Amazon also showcased a warehouse robotic arm to sort parcels faster and more safely, as well as an AI orchestration system that ingests real-time and historical data to predict bottlenecks, propose fixes, and keep fulfillment operations running smoothly.

The move joins a broader push into wearables from Big Tech. Unlike Meta’s consumer-oriented Ray-Ban smart glasses, Amelia targets enterprise use, promising faster package location, fewer taps, and tighter integration with Amazon’s delivery workflow.

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