Amazon brings Alexa+ to its Music app for conversational music discovery
Early access users are engaging three times more with Alexa+ than before.
Amazon has launched Alexa+ within the Amazon Music app, introducing a new era of AI-powered music discovery. The updated experience allows users to engage in natural conversations about songs, artists and genres, making music searches feel more like chatting with a knowledgeable friend.
Early Access users on iOS and Android can now explore the feature, which has already tripled user engagement compared with the original Alexa. Listeners can uncover artist influences, trace song origins, and generate playlists through dynamic, dialogue-based AI interactions.
Alexa+ creates contextually rich recommendations based on moods, activities, or cultural styles, enabling highly personalised playlists that evolve in real-time. Users can request specific vibes, such as upbeat 2010s hits or relaxed Sunday tunes, all crafted through natural language.
Amazon said Alexa+ is redefining how people connect with music by merging conversational AI with deep cultural knowledge. A full rollout is expected following the Early Access phase, with broader availability to Prime and non-Prime users.
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