AI slop spreads across social media
Low-quality AI content is spreading rapidly online, prompting criticism from users and researchers warning of its effects on trust and how audiences process information.
Social media platforms are increasingly filled with AI-generated slop created to maximise engagement. The rapid spread has been fuelled by easy access to generative tools and algorithm-driven promotion.
Users across major platforms are pushing back, frequently calling out fake or misleading posts in comment sections. In many cases, criticism of AI slop draws more attention than the original content.
Technology companies acknowledge concerns about low-quality AI media but remain reluctant to impose strict limits. Platform leaders argue that new formats are often criticised before gaining wider acceptance.
Researchers warn that repeated exposure to AI slop may contribute to what they describe as ‘brain rot’, reducing attention and discouraging content verification. The risk becomes more serious when fabricated visuals shape public opinion or circulate as news.
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