OpenAI plans to integrate Sora video generation into ChatGPT

According to reports, OpenAI is preparing to integrate its AI video generator Sora directly into ChatGPT, a move that could expand the platform’s capabilities beyond text and image generation.

Sora currently operates as a standalone application and web service. Integrating the tool into ChatGPT could dramatically increase its visibility and usage, particularly given the chatbot’s massive global user base.

The company released an updated version of the model in 2025 that allows users to create, remix and even appear inside AI-generated videos. Bringing those features into ChatGPT would represent a major step toward making video generation a mainstream function within conversational AI systems.

Competition in the generative video market is intensifying. Companies, including Google, are developing similar technologies, with the company’s Gemini platform offering video creation powered by the Veo system. Other developers are also launching text-to-video models as the field rapidly expands.

Despite the potential growth, integrating video generation into ChatGPT may significantly increase operating costs. Running large AI systems requires vast computing resources and energy, and the chatbot already costs billions of dollars annually to operate.

Although OpenAI earns revenue from subscriptions, the majority of ChatGPT users currently use the free version. The company is therefore exploring additional monetisation strategies, including advertising and new premium services.

Integrating Sora into ChatGPT could therefore serve both strategic and financial goals, strengthening the platform’s position in the competitive generative AI market while expanding the types of content users can create.

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