Accessibility; an ongoing challenge for Businesses

In the recent past, digital accessibility awareness has grown exponentially, partly fueled by the rise of accessibility lawsuits. Despite, renewed efforts by the government, and diversity and inclusion initiatives—uptake on accessibility to online content to people with disabilities remain very low.

For websites to comply with the Americans with Disabilities Act (ADA) and similar state laws, persons accessing the websites using assistive technologies , like Screen readers , should be able to do so, seamlessly. However, that is not the case, for businesses and content creators who want to reach a global audience and meet their clients expectations, including persons with disabilities, accessibility posses an ongoing challenge.

One of the reasons cited, is that, consumers expect personalized content, interactive features, and intuitive interfaces to find information, shop, get entertainment, etc. This level of personalization requires continuous changes and in every change comes a risk of making the content inaccessible for users with disabilities.