Welsh government backs AI adoption with £2.1m support

AI support is being widened in Wales, with funding designed to move businesses from curiosity to confident, responsible use of emerging technologies.

Welsh ministers are investing in skills and support to help smaller firms understand and apply artificial intelligence, aiming to strengthen competitiveness across local industries.

The Welsh Government is providing £2.1 million in funding to support small and medium-sized businesses across Wales in adopting AI. The initiative aims to promote the ethical and practical use of AI, enhancing productivity and competitiveness.

Business Wales will receive £600,000 to deliver an AI awareness and adoption programme, following recent reviews on SME productivity. Additional funding will enhance tourism and events through targeted AI projects and practical workshops.

A further £1 million will expand AI upskilling through the Flexible Skills Programme, addressing digital skills gaps across regions and sectors. Employers will contribute part of the training costs to support inclusive growth.

Swansea-based Something Different Wholesale is already using AI to automate tasks, analyse market data and improve customer services. Welsh ministers say the funding supports the responsible adoption of AI, aligned with the AI Plan for Wales.

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