AI reshapes journalism faster than public perception
Journalists adopt AI for efficiency, but public scepticism grows as technology affects reporting and audience perception.
AI is transforming how news is produced and consumed, moving faster than audiences and policies can adapt. Journalists increasingly use AI for research, transcription and content optimisation, creating new trust challenges.
Ethical concerns are rising when AI misrepresents events or uses content without consent. Media organisations have introduced guidelines, but experts warn that rules alone cannot cover every scenario.
Audience scepticism remains, even as journalists adopt AI tools in daily practice. Transparency, apparent human oversight and ethical adoption are key to maintaining credibility and legitimacy.
Europe faces pressure to strengthen its trust infrastructure and regulate the use of AI in newsrooms. Experts argue that democratic stability depends on informed audiences and resilient journalism to counter disinformation.
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