Canada introduces Safe Social Media Act targeting online harms and AI chatbots

Canada has introduced the Safe Social Media Act, legislation that would establish new online safety requirements for social media platforms and certain AI chatbot services. Bill C-34 aims to make regulated services more accountable for addressing online harms before they occur.

The Safe Social Media Act would create a new legislative and regulatory framework through the proposed Digital Safety Act. Regulated services would be required to identify, assess and mitigate risks on their platforms, implement safety-by-design features, make user guidelines easily accessible, provide tools such as blocking and reporting mechanisms, and publish Digital Safety Plans.

The bill would prohibit children under the age of 16 from holding social media accounts. Social media services could seek an exemption if they demonstrate that sufficient safeguards for children are in place.

The Safe Social Media Act is organised around three core duties: a Duty to Protect Children, a Duty to Act Responsibly and a Duty to Make Certain Content Inaccessible. Social media services would be required to assess and mitigate risks associated with seven categories of harmful content, including child sexual victimisation, content inducing a child to self-harm, cyberbullying, hatred, violence, terrorism or violent extremism, and intimate content shared without consent.

Regulated social media services would also be required to make certain content inaccessible to users in Canada, including content that sexually victimises a child or revictimises a survivor, and intimate content communicated without consent, including sexualised deepfakes. The government said these categories can cause substantial and lasting harm even when a single item is shared.

Under the proposed legislation, AI chatbot services would be subject to a tailored Duty to Act Responsibly. The proposed requirements include mitigating the risk that chatbots communicate harmful content, being transparent about reporting thresholds in crisis situations, and reducing the risk of harmful chatbot behaviour.

The legislation would establish an independent Digital Safety Commission of Canada responsible for enforcing the framework, assessing compliance, conducting audits and inspections, issuing compliance orders and imposing administrative monetary penalties. The Commission would also handle certain complaints, develop guidance and support research on online safety best practices.

Why does it matter?

The Safe Social Media Act reflects a growing international shift towards preventative online safety regulation. Rather than focusing solely on the removal of illegal content after it appears, the proposed framework would require platforms and AI services to assess risks proactively and implement measures designed to reduce harm before it occurs.

The inclusion of AI chatbot services is particularly notable, as governments worldwide are increasingly examining the safety implications of generative AI systems. If adopted, the legislation could position Canada among the first countries to apply a comprehensive online safety framework that combines platform accountability, child protection measures and AI-specific obligations under a single regulatory regime.

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