TikTok launches new tools to manage AI-generated content
Users can soon control how much AI-generated content appears in their feeds, supported by watermarking, C2PA credentials, and improved AIGC labelling on TikTok.
TikTok has announced new tools to help users shape and understand AI-generated content (AIGC) in their feeds. A new ‘Manage Topics’ control will let users adjust how much AI content appears in their For You feeds alongside keyword filters and the ‘not interested’ option.
The aim is to personalise content rather than remove it entirely.
To strengthen transparency, TikTok is testing ‘invisible watermarking’ for AI-generated content created with TikTok tools or uploaded using C2PA Content Credentials. Combined with creator labels and AI detection, these watermarks help track and identify content even if edited or re-uploaded.
The platform has launched a $2 million AI literacy fund to support global experts in creating educational content on responsible AI. TikTok collaborates with industry partners and non-profits like Partnership on AI to promote transparency, research, and best practices.
Investments in AI extend beyond moderation and labeling. TikTok is developing innovative features such as Smart Split and AI Outline to enhance creativity and discovery, while using AI to protect user safety and improve the well-being of its trust and safety teams.
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