AI agents redefine customer service efficiency
From travel and retail to fitness, AI agents are helping users spend less time on logistics and more on what they enjoy.
Companies are transforming routine customer interactions into effortless experiences using AI-powered agents. Instead of endless phone transfers, users now get instant answers or bookings through Agentforce-powered systems.
The focus is not on selling more products, but on improving satisfaction with existing services.
Travel platform Engine is already seeing results. Its Agentforce assistant, Eva, can process partial booking cancellations in seconds by combining customer data with internal booking tools.
By narrowing Eva’s focus to a handful of topics, Engine improved both response speed and customer satisfaction by six points. The result is less frustration, reduced hold times, and smoother travel management.
Retailer Williams Sonoma, Inc. is also personalising customer interactions through its virtual assistant, Olive. Beyond processing returns, Olive provides menu suggestions, wine pairings, and meal preparation schedules to help customers host effortlessly.
The aim, according to Chief Technology and Digital Officer Sameer Hassan, is to deliver experiences that teach and inspire rather than promote sales.
Luxury fitness brand Equinox follows a similar path. Its AI assistant now helps members find and book classes directly, reducing clicks and improving usability. As EVP and CTO, Eswar Veluri said simplifying patterns is key to enhancing member experience through innovative tools.
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