EU boosts AI adoption with new Apply AI Strategy
The strategy positions the public sector as a key driver of AI innovation across European administrations.
The European Commission has launched the Apply AI Strategy to accelerate AI adoption, especially among small and medium-sized enterprises (SMEs). The initiative seeks to improve public services, boost Europe’s competitiveness, and advance European AI model development.
JRC findings highlight the need for infrastructure, talent, and collaboration investment to keep Europe a global AI leader. Experts stress that AI literacy and specialised skills are crucial to closing the gap between education and market demand.
Current training is heavily concentrated in ICT fields, with less emphasis on generative AI and non-technical disciplines, calling for a more diverse and multidisciplinary approach.
AI adoption in the public sector is a central focus of the strategy, with JRC research showing that successful implementation depends on leadership, innovation, and internal expertise. The JRC-managed Public Sector Tech Watch collects AI use cases to support policy and modernise the EU administrations.
The strategy also reinforces the role of European Digital Innovation Hubs (EDIHs), which will evolve into Experience Centres for AI. These centres will help SMEs and public sector organisations integrate AI more effectively by offering training, regulatory guidance, and ethical support.
The JRC report on EDIHs highlights their growing readiness and commitment to improving services that support Europe’s AI transition.
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