BMW partners with DeepSeek for in-car AI features
DeepSeek AI to appear in BMW’s China offerings.
BMW has announced plans to integrate AI developed by China’s DeepSeek into its vehicles sold in the Chinese market.
The announcement was made by CEO Oliver Zipse during the Shanghai Auto Show, aligning BMW with local brands such as Geely and Zeekr that have adopted similar AI technologies.
The DeepSeek-R1 model has been increasingly used across Chinese automotive sector to power intelligent cockpit systems, voice controls, and driving assistance.
Geely showcased its ‘Full-Domain AI for Smart Vehicles’, which includes AI-powered chassis control and driver interaction capabilities.
DeepSeek’s influence extends beyond automotive applications, with its technology now used in Chinese courtrooms, healthcare, and customer service.
A successor model, DeepSeek-R2, is expected soon and promises multilingual reasoning and enhanced coding capabilities, rivalling Western counterparts.
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