AI Overviews from Google reach over 100 countries
New features in AI Overviews from Google include in-line links that drive more website traffic than before.
Google has extended its AI Overviews in Search to more than 100 countries and territories. Initially launched in the US in May, the feature provides summarised snapshots at the top of search results. It now serves over one billion users globally each month.
The expanded rollout introduces more language options, including English, Hindi, Indonesian, Japanese, Portuguese, and Spanish. Google aims to enhance the usability of the tool, offering new features like in-line links, which improve website traffic by embedding source links directly within the text.
AI Overviews are also playing a role in the company’s advertising strategy. Ads will now appear within the AI-generated summaries for mobile users in the US, marking a new direction for Google’s ad business by integrating advertising more seamlessly.
Despite some challenges at launch, including incorrect information that raised concerns, Google has made significant improvements. Fine-tuning efforts are ongoing, and the feature has also been introduced to Google Shopping, further expanding its presence across the platform.
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