Snapchat’s balance between user safety and growth remains a challenge

Snapchat is positioning itself as a healthier social media alternative for teens, with CEO Evan Spiegel emphasising the platform’s different approach at the company’s annual conference. Recent research from the University of Amsterdam supports this view, showing that while platforms like TikTok and Instagram negatively affect youth mental health, Snapchat use appears to have positive effects on friendships and well-being.

However, critics argue that Snapchat’s disappearing messages feature can facilitate illegal activities. Matthew Bergman, an advocate for social media victims, claimed the platform has been used by drug dealers, citing instances of children dying from fentanyl poisoning after buying drugs via the app. Despite these concerns, Snapchat remains popular, particularly with younger users.

Industry analysts recognise the platform’s efforts but highlight its ongoing challenges. As Snapchat continues to grow its user base, balancing privacy and safety with revenue generation remains a key issue, especially as it struggles to compete with bigger players like TikTok, Meta, and Google for advertising.

Snapchat’s appeal lies in its low-pressure environment, with features like disappearing stories and augmented reality filters. Young users, like 14-year-old Lily, appreciate the casual nature of communication on the platform, while content creators praise its ability to offer more freedom and reduce social pressure compared to other social media platforms.