Gamescom showcases EU support for cultural and digital innovation
European Commission engages with video game professionals at Gamescom, highlighting AI, investment, and cultural impact on Europe’s digital economy.
The European Commission will convene video game professionals in Cologne for the third consecutive year on August 20 and 21. The visit aims to follow developments in the industry, present the future EU budget, and outline opportunities under the upcoming AgoraEU programme.
EU Officials will also discuss AI adoption, new investment opportunities, and ways to protect minors in gaming. Renate Nikolay, Deputy Director-General of DG CONNECT, will deliver a keynote speech and join a panel titled ‘Investment in games – is it finally happening?’.
The European Commission highlights the role of gaming in Europe’s cultural diversity and innovation. Creative Europe MEDIA has already supported nearly 180 projects since 2021. At Gamescom, its booth will feature 79 companies from 24 countries, offering fresh networking opportunities to video game professionals.
The engagement comes just before the release of the second edition of the ‘European Media Industry Outlook’ report. The updated study will provide deeper insights into consumer behaviour and market trends, with a dedicated focus on the video games sector.
Gamescom remains the world’s largest gaming event, with 1,500 exhibitors from 72 nations in 2025. The event celebrates creative and technological achievements, highlighting the industry’s growing importance for Europe’s competitiveness and digital economy.
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