Meta oversight board calls for clearer rules on AI-generated pornography

Meta’s Oversight Board has criticised the company’s rules on sexually explicit AI-generated depictions of real people, stating they are ‘not sufficiently clear.’ That follows the board’s review of two pornographic deepfakes of famous women posted on Meta’s Facebook and Instagram platforms. The board found that both images violated Meta’s policy against ‘derogatory sexualised photoshop,’ which is considered bullying and harassment and should have been promptly removed.

In one case involving an Indian public figure, Meta failed to act on a user report within 48 hours, leading to an automatic ticket closure. The image was only removed after the board intervened. In contrast, Meta’s systems automatically took down the image of an American celebrity. The board recommended that Meta clarify its rules to cover a broader range of editing techniques, including generative AI. It criticised the company for not adding the Indian woman’s image to a database for automatic removals.

Meta has stated it will review the board’s recommendations and update its policies accordingly. The board emphasised the importance of removing harmful content to protect those impacted, noting that many victims of deepfake intimate images are not public figures and struggle to manage the spread of non-consensual depictions.