Queensland premier criticises AI use in political advertising

The prime minister of Australian state Queensland, Steven Miles, has condemned an AI-generated video created by the LNP opposition, calling it a ‘turning point for our democracy.’ The TikTok video depicts the Queensland premier dancing under text about rising living costs and is clearly marked as AI-generated. Miles has stated that the state Labor party will not use AI-generated advertisements in the upcoming election campaign.

Miles expressed concerns about the potential dangers of AI in political communication, highlighting the need for caution as videos are more likely to be believed than doctored photos. Despite rejecting AI for their own content, Miles dismissed the need for truth in advertising laws, asserting that Labor has no intention of creating deepfake videos.

The LNP defended their use of AI, emphasising that the video was clearly labelled and aimed at highlighting issues like higher rents and increased power prices under Labor. The Electoral Commission of Queensland noted that while the state’s electoral act does not specifically address AI, any false statements about a candidate’s character can be prosecuted.

Experts, including communications lecturer Susan Grantham and QUT’s Patrik Wikstrom, have warned about the broader implications of AI in politics. Grantham pointed out that politicians already using AI for lighter content are at greater risk of being targeted. Wikstrom stressed that the real issue is political communication designed to deceive, echoing concerns raised by a UK elections watchdog about AI deepfakes undermining elections. Australia is also planning to implement tougher laws focusing on deepfakes.