Viral AI image trends drive up water consumption
Viral trends increase AI’s water and energy demand.
Behind ChatGPT’s digital charm lies an increasingly concerning environmental toll, largely driven by its water consumption.
According to recent reports, OpenAI’s GPT-4 model consumes around 500 millilitres of clean, drinkable water for every 100-word response. The surge in demand, fuelled by viral trends like Studio Ghibli-style portraits and Barbie-themed avatars, has significantly amplified this impact.
Each AI interaction, especially those involving image generation, generates heat, necessitating cooling systems that rely heavily on water.
With an estimated 57 million users daily, ChatGPT’s operations result in a staggering daily water usage of over 14,800 crore litres. OpenAI’s CEO, Sam Altman, recently acknowledged server strain, urging users to reduce non-essential use.
The environmental costs extend beyond water. Many data centres supporting AI platforms are located in water-stressed regions and rely on fossil fuels, raising serious concerns about sustainability.
Experts warn that while AI promises convenience, its rapid expansion risks putting additional pressure on fragile ecosystems unless mindful practices are adopted.
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The GIP Digital Watch Observatory team, consisting of over 30 digital policy experts from around the world, excels in the fields of research and analysis on digital policy issues. The team is backed by the creative prowess of Creative Lab Diplo and the technical expertise of the Diplo tech team.
